Organic search insights go beyond keywords. Use them to uncover consumer needs, tailor messaging and enhance marketing across channels. Dave Minifie on October 31, 2024 Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. This has been a cornerstone of digital strategy for years — and with good reason. … Continue reading How search analytics can tailor messaging and maximize performance
Wordies: This Is How AI Reimagines 1:1 Messaging by Laurie Sullivan , Staff Writer @lauriesullivan, October 9, 2024 Imagine interacting with so many AI agents that you would need a filter to determine what gets through to you and what doesn’t. Like a spam filter in an email inbox, but in this case Jon Hyman, Braze co-founder … Continue reading Wordies: This Is How AI Reimagines 1:1 Messaging
Russia and Venezuela have blocked encrypted messaging app Signal Affected users are encouraged to turn on its “censorship circumvention” feature. danny gallagher Updated Sat, Aug 10, 2024 NurPhoto via Getty Images Both Russia and Venezuela have blocked access to the encrypted messaging app Signal, The Verge reports. The Russian news service Interfax broke … Continue reading Russia and Venezuela have blocked encrypted messaging app Signal
August 07, 2024 This is the latest device New York City is using for emergency messaging “Tech geek” Mayor Adams has also deployed drones on beaches for shark monitoring. BY Associated Press Gone is the bullhorn. Instead, New York City emergency management officials have turned high-tech, using drones to warn residents about potential threatening weather. With … Continue reading This is the latest device New York City is using for emergency messaging
Bluesky finally has DMs, with encrypted messaging coming ‘down the line’ For now, the feature only supports person-to-person text chats. karissa bell Wed, May 22, 2024 Bluesky Bluesky, the open source social media service that began as an internal Twitter project, has gained a key feature as it looks to compete with X and … Continue reading Bluesky finally has DMs, with encrypted messaging coming ‘down the line’
A North American brand and celebrity SMS platform partners with a European omnichannel messaging service to grow both their audiences. Kim Davis on December 12, 2023 Omnichannel messaging platform Infobip has announced a partnership with SMS customer engagement platform Community allowing both vendors to expand their geographic footprint. U.S.-based Community will have an opportunity to … Continue reading Infobip partners with Community to launch a global messaging offering
OpenAI is using GPT-4 to build an AI-powered content moderation system The company says humans should still be involved in the moderation process. Kris Holt Contributing Reporter Tue, Aug 15, 2023 ASSOCIATED PRESS Content moderation has been one of the thorniest issues on the internet for decades. It’s a difficult subject matter for anyone to … Continue reading ChatGPT is easily exploited for political messaging despite OpenAI’s policies
Customer relationships are strengthened through personalized communication. Corey Patterson on January 12, 2022 “The first things we always want to think about in the customer journey are what the customer is doing and how they are interacting with us as a brand,” said Ben Tepfer, senior technical evangelist at Adobe, at our MarTech conference. “As … Continue reading How to improve customer relationships with personalized messaging
Consumers aren’t just buying your product, they’re buying your brand values. Inclusive marketing can help you deliver those values to more audiences. George Nguyen on December 22, 2021 Knowing your audience and what they want has always been a cornerstone of marketing, but the standard for modern, successful campaigns has grown to include what your … Continue reading Inclusive marketing resources to strengthen your brand’s messaging
Plus, marketers respond to Omicron in our Events Participation Index. Chris Wood on December 17, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to … Continue reading Pricing is also messaging
