What is a ‘marchitecture,’ and why should it be an essential part of your strategy? Columnist Jim Yu explains how it can bridge the gap between your technology infrastructure and your customers’ needs. Jim Yu on January 10, 2018 As CMOs enter 2018, the recurring theme (and need) to deliver a great customer experience … Continue reading The CMO, martech and ‘marchitecture’: Messaging that matters to customers
Sydney Slavin — September 1, 2017 — September 1, 2017 LinkedIn is doing some work to the message center! If you haven’t noticed, your LinkedIn.com message center has another new feature: Active Status. You can now see when your connections are currently on LinkedIn by the “presence of a green circle next to their name … Continue reading Active Status: LinkedIn’s Newest Messaging Feature
As the lines between mobile, social and messaging become more and more blurred, contributor Rob Begg takes a look at how marketers will need to adapt to reach consumers. Rob Begg on June 19, 2017 From a marketer’s point of view, customer engagement is an art form you’re constantly trying to master. There’s no … Continue reading Customer engagement in the age of mobile, social and messaging
It’s not the technology that’s keeping you from building a successful messaging program. Columnist Jose Cebrian explains why you need the people, skills and metrics to get the most out of your technology. Jose Cebrian on April 11, 2017 Marketers want to innovate. They want automation and personalization because the ROI can be … Continue reading What’s really holding back your messaging program?
Are you able to gauge the strengths and weaknesses of your messaging program? Columnist Jose Cebrian lays out key questions to ask to help you better understand the state of your organization’s messaging strategy. Jose Cebrian on March 14, 2017 In the digital marketing world, the concept of messaging largely revolves around email, SMS … Continue reading Assessing the maturity of your organization’s messaging program
Tamar Frumkin — January 26, 2017 Follow @tamarush— January 26, 2017 Customer complaints on social media are finally floating back down to Earth where they belong. Rather than lobbing stratospheric public posts, consumers increasingly prefer help over private direct message. This is a huge relief for heads of customer service, PR, and marketing, but they … Continue reading Private Messaging For Service on Twitter vs. Facebook: Pros and Cons
Jim Karrh — January 17, 2017 — January 17, 2017 Quite the election cycle, wasn’t it? We saw the importance of getting out the vote—of getting potential voters to not only intend to cast their ballots a certain way but also to follow through with their behavior. We also saw how unpredictable it can be … Continue reading 3 Ways to “Get Out the Vote” for Business Messaging
by Laurie Sullivan, Staff Writer @lauriesullivan, December 29, 2016 Google and Microsoft redefined the definition of search through messaging technology like chatbots and apps for mobile and desktop by making a case that it can reach across a brand’s or retailer’s Web site to find and return information on consumer queries. Messaging creates a … Continue reading Microsoft, Google Redefining Search Through Chatbots, Messaging (DD)
Elisa Ciarametaro — November 18, 2016 Follow @elisaciarametar— November 18, 2016 Relevant messaging strives to deliver the right message to the right audience at the right time. Yet to establish a credible connection with a potential buyer, sellers have to be willing to take the time to understand their prospects in detail. A good messaging … Continue reading 5 Tips for Relevant Customer Messaging
by Laurie Sullivan, Staff Writer @lauriesullivan, November 14, 2016 Google and Microsoft redefined the definition of search through messaging technology like chatbots and apps for mobile and desktop by making a case that it can reach across a brand’s or retailer’s Web site to find and return information on consumer queries. Messaging creates a new … Continue reading Microsoft, Google Redefining Search Through Chatbots, Messaging
