by Cheryl Gale June 25, 2016 Follow @marchprJune 25, 2016 Running a successful company today isn’t just about the product or service you have to offer, but the story you have to tell about that product or service – and just as importantly, the story you have to tell about yourself. Businesses have never had … Continue reading Client Messaging 101: The Whys and Whens
by Seamas Egan June 27, 2016 Follow @SeamasEganJune 27, 2016 Email marketers have long been wary of the spam folder and avoid it like a black hole that could trap their messages where their contacts will never see them. A message in the spam folder likely removes all possibility for click-through and conversion, so email … Continue reading Beyond the Junk Folder: How Spam Can Undermine Your Future Messaging
by Megan Tonzi June 24, 2016June 24, 2016 It has been a time of information overload for many and much of that overload includes a large number of poorly-written emails. I can’t even count how many emails I receive on a daily basis, let alone the ones that are sales-based and far from customized. Communication … Continue reading The Right Sales Messaging Templates Will Boost Your Sales Team’s Connect Rate
Looking to gain more profits from your email list? Columnist Daniel Faggella walks you through some best practices to help you increase your open rates and customer lifetime value. Daniel Faggella on May 19, 2016 Email marketing has been tested and proven to garner the highest return on investment of any medium on the … Continue reading How to increase sales through broadcast messaging
by Jacob Curtis January 13, 2016 Follow @jacobkcurtisJanuary 13, 2016 Ever notice some Facebook Pages have a Very Responsive badge? It’s because they do a really good job at initially replying to private fan messages. The only downside is that it’s very hard to maintain a Very Responsive badge if you aren’t there managing your … Continue reading How to Set your Facebook Page’s Messaging Status to Away
by Lauren Marchese January 11, 2016 Follow @lrosemarie63January 11, 2016 Instant messaging, or IM, has a bad reputation. Many see it as outdated, distractive and purely social. But the time has come to reevaluate instant messaging’s place in the world – specifically the business world. Companies are embracing IM as a workplace tool much like … Continue reading Tech in the Office: How Instant Messaging Improves Productivity
by Annum Munir December 18, 2015 Follow @annummunirDecember 18, 2015 Ahh, the end of year is here. Before you stuff those holiday stockings, it’s time to pull up your own socks and take a long, hard look at the mobile marketing campaigns you ran in 2015. It’s time to ask yourself, which ones were really … Continue reading Why Lift Analysis is the Only Way to Understand the Impact of Your Messaging
by Todd Grennan November 13, 2015November 13, 2015 The New York Times recently published a post looking at the way they use push notifications. It used to be that the paper only sent them about breaking news, but they’ve begun expanding their use to promote other stories. That’s boosted readership, but it’s also triggered criticism … Continue reading What The New York Times Can Teach You About Switching Up Your Messaging Strategy
John NemoNovember 5, 2015 LinkedIn just did something brilliant. And if you pay attention to what I’m about to tell you, it’s going to make selling on the world’s largest social network for professionals much easier – and fun – as a result. Before I reveal LinkedIn’s bold new move, I want to recap what … Continue reading How to Utilize LinkedIn’s New Messaging Platform
Jess HallJuly 6, 2015 If you have a list of contacts, congratulations! You have the basis for a robust lead generation campaign. Yet, the fact remains that four out of five B2B leads never actually turn into sales. Why exactly is that? Email marketing can be a great way to bring in new leads, but … Continue reading B2B Email Marketing Tips: Email Messaging that Works!
