Megan TotkaApril 22, 2015 Tell me if this sounds familiar: You log into your laptop and type in the name of the car make and model you are interested in buying. When you log into Facebook five minutes later, an ad for that exact make and model pops up in the right rail. You look … Continue reading Do Consumers Love or Hate Personalized Messaging?
A new private messaging feature may help Swarm grow from a check-in/gaming app to a full fledged leader in the local social space. Greg Finn on March 13, 2015 Since Foursquare decided to spin off check-ins to the Swarm app the app hasn’t had much innovation. Til now. The new Swarm version 2.0 now features … Continue reading Swarm 2.0 Gains Direct Messaging To Help Pollinate A More Social Experience
Vishal Pindoriya December 23, 2014 According to Jonah Lipton with the London School of Economics and Political Science, the people of Freetown, Sierra Leone (where Lipton is living while doing his fieldwork), are very much confused about the Ebola outbreak in the region. Lipton wrote in August how social media, and WhatsApp in particular, … Continue reading Mixed Messaging On Social Media
Stay on message. The phrase is often used in politics and by politicians, some of whom — even the most skilled and polished — can’t resist the temptation to engage in a discourse that takes them far away from their core message. Going off message, however, doesn’t only happen in politics. It happens in every … Continue reading Messaging Before Content: What Belongs in Your Messaging Guide
In recent years, there has been a swift shift towards messaging as the preferred mode of communication, with the number of phone calls steadily declining and discontent with email growing. As cited in a previous blog post, Americans aged 18-29 send and receive an average of almost 88 texts a day, compared to just 17 … Continue reading Why Messaging has Completely Surpassed Calling in the Preferences of Workers
