Data restrictions aim to enhance privacy, but may complicate ad targeting and potentially pause ads with highly targeted UTMs. Anu Adegbola on September 11, 2024 Meta is implementing new data restrictions in its Business Tools, which could affect how businesses target ads and measure performance. Why we care. This move reflects Meta’s ongoing commitment to … Continue reading Meta to restrict data in Business Tools, impacting ad targeting
Words Behind Strategies At Google, Meta To Protect Kids by Laurie Sullivan , Staff Writer @lauriesullivan, August 8, 2024 An ad-targeting option at Google came under fire Thursday when it was reported that Google assisted Meta to target Instagram ads to teenagers on YouTube, about one week after the Senate passed legislation designed to hold companies … Continue reading Words Behind The Strategies At Google, Meta To Protect Kids
The Facebook parent had a second quarter revenue of $39 billion. Zeta Global and Criteo are reported improved earnings. Constantine von Hoffman on August 1, 2024 Facebook and Instagram parent Meta’s ad revenue was up 22% last quarter. The company’s overall revenue increased by the same percentage to $ 39.07 billion, its fourth straight … Continue reading Meta ad revenue up 22% in second quarter
July 30, 2024 Meta agrees to $1.4 billion settlement with Texas over privacy violations Texas Attorney General Ken Paxton brought the suit against Meta in February 2022 for unlawfully capturing Texas users’ biometric data without obtaining their informed consent as required by law. BY Jessica Bursztynsky Meta agreed to a record $ 1.4 billion settlement with … Continue reading Meta agrees to $1.4 billion settlement with Texas over privacy violations
Meta Event Coverage Stats Compare Browser And Server Data by Laurie Sullivan , Staff Writer @lauriesullivan, July 15, 2024 Advertisers using Meta’s conversions API can access insights into event data transactions that provide a clear picture of how data is captured and sent to the company’s platforms. The tool has the potential of improving ad targeting … Continue reading Meta Event Coverage Stats Compare Browser And Server Data
Meta rolls back restrictions on Trump’s Facebook and Instagram accounts The social media giant says it decided to lift the guardrails so both presidential candidates could speak equally on its platforms. danny gallagher Updated Sat, Jul 13, 2024 The Washington Post via Getty Images Meta, the parent company of social media platforms such … Continue reading Meta rolls back restrictions on Trump’s Facebook and Instagram accounts
Google, Meta, Microsoft Modality Features Show Different Future For Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, July 2, 2024 Google plans to introduce a set of new machine learning (ML) features under the Google AI brand. One for the latest Pixel phone is expected next month and would offer a feature similar to Microsoft’s Recall. … Continue reading Google, Meta, Microsoft Modality Features Show Different Future For Advertising
Regulators want equivalent services for people who don’t want to pay for an ad-free experience or consent to the company collecting personal data. Constantine von Hoffman on July 1, 2024 European Union regulators today said Facebook’s parent Meta violated its Digital Markets Act with its “pay or consent” ad model and may face massive … Continue reading EU says Meta ad model violates Digital Markets Act
EU could soon charge Meta over ‘pay or consent’ model Sophie Atkinson Tech Journalist The European Union is set to charge Meta, the parent company of Facebook and Instagram, with breaking its landmark Digital Markets Act. The Financial Times on Monday (July 1) citeds people with direct knowledge of the matter with preliminary findings … Continue reading EU could soon charge Meta over ‘pay or consent’ model
Just Dance VR is coming to Meta Quest headsets in October The game will feature 360-degree environments and an all-new gameplay. mariella moon Tue, Jun 11, 2024 Just Dance VR If you think Just Dance would be a great addition to your library of virtual reality games and experiences, then mark this date: … Continue reading Just Dance VR is coming to Meta Quest headsets in October
