Virtual worlds and immersive technology are not just for consumer campaigns. Here’s how to begin your B2B metaverse marketing journey. Lisa Peyton on September 7, 2022 The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. That’s a huge market attracting enterprise tech companies and investors alike. … Continue reading Top 3 marketing use cases for the B2B metaverse
By Chris Morris August 23, 2022 The metaverse just got another big vote of support from Sand Hill Road. Ready Player Me, a cross-game avatar system, announced on Tuesday it has closed a $56 million Series B round. Among its backers: Andreessen Horowitz, the cofounders of Roblox and Twitch, and entertainer Kevin Hart’s venture … Continue reading Ready Player Me, a metaverse avatar platform, raises $56 million in a Series B round
The Metaverse Hits An Impasse by Todd Wasserman , Staff Writer, August 31, 2022 About a year ago, Facebook announced a pivot. Facebook would rename itself Meta and the focus would be on “bringing the metaverse to life and help people connect, find communities and grow businesses.” Right now, it appears that the metaverse has … Continue reading The Metaverse Hits An Impasse
The audio media company will host 20 events at the Fortnite-based State Farm Park virtual arena, including a first-ever metaverse concert by GRAMMY-nominated artist Charlie Puth. Chris Wood on August 25, 2022 This week, iHeartMedia debuted iHeartLand, a committed music and gaming space within the virtual online game Fortnite developed by Epic Games. The metaverse … Continue reading IHeartMedia launches metaverse hub iHeartLand in Fortnite
iHeartMedia To Host Metaverse Concerts In ‘Fortnite’ Virtual World by Laurie Sullivan @lauriesullivan, August 24, 2022 iHeartLand will feature a calendar full of music and podcast performances at State Farm Park that give fans a chance to play and interact with shows and artists. GRAMMY-nominated singer, songwriter and producer Charlie Puth will be the first … Continue reading iHeartMedia To Host Metaverse Concerts In ‘Fortnite’ Virtual World
By Michael Grothaus August 01, 2022 The metaverse is not yet upon us, but companies are already cutting back on hiring in the sector. That’s according to a report from Bloomberg, which highlights a study by Revelio Labs, which showed that postings for jobs relating to the “metaverse” declined by a whopping 81% between … Continue reading ‘Metaverse’ job openings are down 81% as Facebook, Apple, and Google roll back hiring
What marketers can learn from Under Armour’s roadmap for “NF3s.” Chris Wood on July 29, 2022 Under Armour’s Curry Brand sneakers are moving as fast in the metaverse as they do on the court. While NBA three-point king Stephen Curry extended his legacy with a fourth league title (and fourth Finals MVP) this spring, hoops … Continue reading How Under Armour’s Curry Brand shoes are taking off in the metaverse
Microsoft, Meta And Others Create Metaverse Standards Forum by Laurie Sullivan , Staff Writer @lauriesullivan, June 21, 2022 Adobe, Epic Games, Meta, Microsoft and more than 30 companies and organizations have formed a standards group for metaverse technology to foster open, interoperable standards for augmented and virtual reality, geospatial, and 3D technology. The Metaverse Standards Forum, … Continue reading Microsoft, Meta And Others Create Metaverse Standards Forum
The Virtualization of Customer Support: Customer Experience in the Metaverse Puneet Mehta / 10 Jun 2022 The smartphone changed everything. The way people engage with each other. How we buy products. Our expectations. It resulted in the single most significant change in brand and consumer interaction. But could the metaverse have just as big … Continue reading The Virtualization of Customer Support: Customer Experience in the Metaverse
How the Metaverse Will Change E-Commerce Forever Rohail Abrahani / 06 Jun 2022 The Metaverse is a cryptocurrency and blockchain platform that is designed to facilitate digital asset transactions and activities. Unlike other platforms, the Metaverse system provides an identity protocol that allows users to register their own aliases and manage their digital identities. … Continue reading How the Metaverse Will Change E-Commerce Forever
