Tag Archives: Metaverse

Gen Z metaverse users are more trusting and willing to spend

A new study from Razorfish and VICE Media Group points to what Gen Z users want from branded metaverse experiences. Chris Wood on April 19, 2022 Younger Gen Z gamers have a particular emotional connection with the online world, and are looking for metaverse experiences in their virtual worlds, according to a study by … Continue reading Gen Z metaverse users are more trusting and willing to spend →

Voice Search In The Metaverse

Voice Search

Voice Search In The Metaverse by Laurie Sullivan , Staff Writer @lauriesullivan, April 15, 2022 Voice-based digital assistants such as Apple Siri, Amazon Alexa, and Google have brought voice interfaces into the home and automobiles, but advances in artificial intelligence and machine learning will mimic human interactions and bring synthesized conversations into the metaverse. The primary … Continue reading Voice Search In The Metaverse →

Sony Invests $1 Billion in Epic Games to ‘Build the Metaverse’

Games Business

Michael Abetz Last updated: 14 April 2022 Japanese corporation Sony is the latest multinational company to signal an interest in the metaverse, investing $ 1bn in Epic Games. Known for creating the PlayStation, the Sony Group recognised Fortnite and Unreal engine developers Epic Games as leading the way in the metaverse sector, and wanted a … Continue reading Sony Invests $1 Billion in Epic Games to ‘Build the Metaverse’ →

Fidelity launch Metaverse ETFs – Invest in the Metaverse

Metaverse

Matt Williams Last updated: 14 April 2022 Fidelity are adding exchange-traded funds (ETFs) which will allow a wider range of investors to learn about and invest in the metaverse and crypto space. Based in the United States, Fidelity Investments Inc is one of the largest multinational investing and asset management platforms in the world with … Continue reading Fidelity launch Metaverse ETFs – Invest in the Metaverse →

MasterCard to Process Card Payments in the Metaverse

Credit Cards

Matt Williams Last updated: 11 April 2022 Mastercard is reportedly applying to file over a dozen NFT patents and metaverse related trademarks in the United States. Some of the USPTO (United States Patent and Trademark Office) applications can be viewed here and here. One document describes the application as pertaining to: Processing of virtual credit … Continue reading MasterCard to Process Card Payments in the Metaverse →

Metaverse jobs surge as businesses scramble to grow VR presence

Career Development

A new study shows the exponential growth in metaverse positions. Chris Wood on March 29, 2022 Metaverse job openings have nearly quadrupled since last fall, according to job search engine Adzuna. Last October, when the marketing world was still speculating about why Facebook’s parent company rebranded as Meta, the number of job openings on Adzuna … Continue reading Metaverse jobs surge as businesses scramble to grow VR presence →

Watch NFT Metaverse Teaser Trailer by Yuga Labs

Metaverse

Matt Williams Last updated: 25 March 2022 Yuga Labs posted to Twitter a trailer teasing the launch of a Bored Ape Yacht Club metaverse project in April, featuring their Ape NFTs. The video by @yugalabs was later reposted by American rock band The Doors whose song Break On Through (to the Other Side) features in … Continue reading Watch NFT Metaverse Teaser Trailer by Yuga Labs →

The Metaverse Has No Clothes

Metaverse

The Metaverse Has No Clothes by Kaila Colbin , Featured Contributor, March 25, 2022 I have to be honest: I just don’t get it. Every depiction of the metaverse looks awful to me. It’s billed as the place where we’re limited only by our imagination — and then executed to prove we have no … Continue reading The Metaverse Has No Clothes →

Is the metaverse going to go big or go home?

Metaverse

Some statistics to help you come to your own conclusion. Constantine von Hoffman on March 24, 2022 Will the metaverse go big or go home? There are strong arguments for both, but at this point they are just arguments. There are plenty of tech ideas voted most likely to succeed which didn’t: Google Glass, Amazon’s … Continue reading Is the metaverse going to go big or go home? →

Why we care about metaverse activations

Metaverse

Half of marketers surveyed say they are considering a metaverse activation in the near or middle term. Chris Wood on March 22, 2022 Half of marketers in a new MarTech flash survey say they are considering a metaverse activation either this year or some time in the next five years. This survey was conducted in … Continue reading Why we care about metaverse activations →