Tag Archives: Metaverse

How brands are joining the metaverse with VR experiences

Agencies are also stepping up with The Metaverse Foundry, spearheaded by Hogarth Worldwide. Chris Wood on March 10, 2022 “This is still very early stages,” said Mehta Mehta, global executive creative director for Hogarth Worldwide, the specialist creative agency for WPP. Big clients, from a list that includes Pizza Hut, Duracell and Bombay Sapphire, are … Continue reading How brands are joining the metaverse with VR experiences →

You will soon be able to speak objects into existence in the metaverse

Metaverse

By Danica Lo February 24, 2022 One of the most appealing aspects of Horizon Worlds—the Meta Quest 2 virtual reality app that launched to the broader public in December and now attracts more than 300,000 users monthly—is the opportunity to create and launch “worlds” within its ecosystem. Equipped with a suite of building, … Continue reading You will soon be able to speak objects into existence in the metaverse →

Become a Metaverse marketing maven

Metaverse

Find out where you can get smart with online training on immersive media for marketing. Lisa Peyton on February 24, 2022 Immersive media and technologies like augmented reality (AR), virtual reality (VR) and the Metaverse are a hot, hot topic these days. Long gone are the days when marketers could dismiss these technologies as a … Continue reading Become a Metaverse marketing maven →

What does the Metaverse mean to consumers and marketers?

Metaverse

And where can marketers implement a Metaverse strategy? Chris Wood on February 23, 2022 A new study from Gartner found that consumer opinions about the metaverse are vague and largely uncertain. Marketers should keep this in mind as they look at new ways to engage consumers in virtual spaces. Only 6% of consumer respondents told … Continue reading What does the Metaverse mean to consumers and marketers? →

The metaverse can provide a whole new opportunity for education. Here’s what to consider

Metaverse

By Stephen Fromkin February 12, 2022 What a difference a year makes (notwithstanding the doldrums of a pandemic). This time last year, metaverse had the lowest possible rating for the number of searches in Google Trends. By November of 2021, it had the highest possible rating. The term has become so prominent that … Continue reading The metaverse can provide a whole new opportunity for education. Here’s what to consider →

Metaverse, Schmetaverse: This Too Shall Pass

Metaverse

Metaverse, Schmetaverse: This Too Shall Pass by Maarten Albarda , Featured Contributor, January 21, 2022 Over the last few weeks, I have seen many articles about the promised revolution for marketing that is the metaverse, as described by Forbes, Marketing Week, The Drum, Search Engine Weekly, The Trade Desk and Shiny New Thing Weekly (OK, … Continue reading Metaverse, Schmetaverse: This Too Shall Pass →

The metaverse is coming

Metaverse

The metaverse and Web3 aren’t here yet, but it’s time to start thinking about the positive opportunities they might create as well as the negative risks. Kim Davis on January 13, 2022 Don’t believe them when they tell you the metaverse is already here. What we do have is a swarm of virtual realities but … Continue reading The metaverse is coming →

Collectibles in the Metaverse [Infographic]

Metaverse

Brian Wallace January 14, 2022 The Metaverse is a rapidly growing and successful combination of technologies and human interaction that includes virtual and augmented reality, holograms, NFTs, avatar building, and many other programs that are available to users. Since its conception, the Metaverse, also known as cyberspace, has grown to be worth $ 47.69 billion … Continue reading Collectibles in the Metaverse [Infographic] →