Marketing Meter: Brands Have Trouble Measuring ROI Across Channels by Ray Schultz , Columnist, May 23, 2023 Most marketers expect their budgets to increase this year. Sixty-four percent say they anticipate budget increases, according to Nielsen’s 2023 Annual Marketing Report, a study released Tuesday. But will they know if they are getting what they’re paying … Continue reading Marketing Meter: Brands Have Trouble Measuring ROI Across Channels
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Improve Your Quality of Life as an Agency Owner: What’s Your Stage on the Day-to-Day Involvement Meter?
Karl Sakas — October 12, 2019 Follow @KarlSakas Consider your current day-to-day stage: Mandatory, Necessary, Needed, and Optional? Wondering about your evolution as an agency owner? The biggest indicator is what you do on a day-to-day basis. When you started, you were doing everything. As you’ve grown, you’ve built a team, and perhaps eventually sub-teams. … Continue reading Improve Your Quality of Life as an Agency Owner: What’s Your Stage on the Day-to-Day Involvement Meter?
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