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by Lydia Vogtner July 20, 2016 Follow @LydiaMarketingJuly 20, 2016 There are many things to consider if you want to meet a marketing metric goal. One is the staffing model. It should be considered carefully and designed with the strategy and expected workload in mind. Why? Regardless of whether you outsource or hire, many people … Continue reading How to Meet B2B Marketing Metric Goals with Just One Person — Hint: You Can’t!
by Larry Kim July 10, 2016July 10, 2016 There’s no shortage of ways to measure the success of your conversion rate optimization (CRO) efforts. You can measure: Bounce rate Time on site Sign-ups Shopping cart abandonment Purchases Cost per conversion Etc. But one metric is more important than all the rest. I know what you’re … Continue reading What’s the Most Important CRO Metric? (Hint: Not Conversion Rate)
by Joshua Breyfogle May 5, 2016 Follow @SimplySocialGRPMay 5, 2016 Marketing is like the long holes on a golf course, digital marketing is no different. You can’t expect to get good quantifiable results in a short amount of time. Some people especially people who are not formally educated in marketing have this notion that you … Continue reading ROO vs ROI – Digital Marketing’s New Success Metric
by Daniel James January 22, 2016 Follow @FurstPersonJanuary 22, 2016 Everyone has that one golden metric they use when it comes to measuring employee performance, so what’s yours? If you’re like most organizations then your answer will sound something like this: our most important metric when measuring employee performance is quality of hire. And you’re … Continue reading 2 Challenges to Optimizing Your Quality of Hire Metric
Kristen PatelNovember 1, 2015 When I say, “I’m an email marketer,” how does that make you feel? Chances are high that you cringe, as you think of all of the emails currently clogging your inbox. Or maybe you grimace in solidarity, for you, too, are an email marketer with an equally swamped inbox. If it’s the latter, you know … Continue reading CTR Vs. CTOR: Which Email Marketing Metric Should You Be Using?
Jacob ShriarOctober 27, 2015 Managers have started to pay more attention to metrics, which is a great thing, but more often than not, they measure vanity metrics. Vanity metrics are metrics that are easily manipulated and don’t necessarily measure anything that matters. This happens often in the software world, where things like pageviews and number … Continue reading The One Metric You Should Obsess Over As An Manager
Beth KindigAugust 25, 2015 By all accounts, mobile advertising is the wave of the future. Mobile ad spend is projected to increase 430 percent between 2013 to 2016, when it’s expected to surpass $ 100 billion worldwide, according to eMarketer. By 2019, overall ad spend will go on to surge to an estimated $ 200 billion. This … Continue reading Measuring Mobile Ad Performance: Why We Need to Borrow a Metric From TV
Arik HansonAugust 6, 2015 Earlier this week, YouTube creator Hank Green authored a pretty pointed post about Facebook video and its many flaws titled “Theft, Lies and Facebook video.” While the post is full of rants against Facebook for the many “crimes” against creators, the most relevant for us marketers is this: The Facebook video … Continue reading Facebook Video Views: The New Fluff Social Media Metric
Laura DonovanJune 16, 2015 In its effort to improve User experience and enhance individual News Feeds Facebook has announced that it will now measure the time spent looking at an update. Researchers at Facebook culled data from a survey that had Users rate their experience with Facebook and how the content they received in their … Continue reading Facebook’s New Metric: Time Spent on a Post
Angela Hausman, PhDMay 23, 2015 Social Media Metrics Is it true that there’s one metric to rule them all? (May 23, 2015), I attended an analytics session at the Modev MVP conference — which is a great group of folks and an excellent learning experience for product managers. The panel consisted of key folks from … Continue reading One Metric To Rule Them All!
