VIA Rail saw a 300%-plus increase in advertising reach through using a data clean room. Kim Davis on September 24, 2024 A collaboration between Canada’s major rail network VIA and newspaper The Globe and Mail demonstrated a 300%-plus increase in reach for a targeted segment over a general travel audience. The collaboration was enabled … Continue reading Data collaboration improves ad metrics for Canada’s VIA Rail
How to translate marketing into hard numbers and proving its worth beyond providing a sales spike. Sarah C. Weiss on August 15, 2024 Marketing ROI. The two most hopeful — yet sometimes frustrating — words in business. Here’s why: Marketing impact can be a double-edged sword. It fuels future sales and shapes brand perception, … Continue reading Measuring marketing’s impact: From metrics to growth
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: metrics for improving customer journey orchestration. MarTechBot on March 4, 2024 I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Here’s something somebody asked me! After that, how you can improve … Continue reading Improving customer journey orchestration with metrics and actions: Best of the MarTechBot
Learn why a holistic evaluation will help you gauge success. IQuanti on December 11, 2023 Measuring content performance in the ever-evolving world of digital marketing is a critical factor for success. Beyond the familiar metrics that have long-defined content performance, effective content strategy is more nuanced and requires more thought to measure success. Contrary … Continue reading 7 key metrics to measure content effectiveness by iQuanti
Elevate the customer experience through strategic alignment. Unite marketing, sales and product teams with metrics that matter most. Margaret Lee on October 19, 2023 While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. About 90% of … Continue reading KPIs that connect: 5 metrics for marketing, sales and product alignment
The combined datasets give advertisers and agencies improved measurement for brand impressions during live events. Chris Wood on August 15, 2023 Sponsorship analytics platform Relo Metrics (formerly GumGum Sports) will be adding viewership data from ad measurement company VideoAmp to deliver better measurement of brand exposure during live events. Relo Metrics uses visual AI models … Continue reading Relo Metrics boosts sponsorship measurement with VideoAmp viewership data
Teads, Lumen Attention Metrics From Global Campaigns Find ‘Better Predictors’ by Laurie Sullivan @lauriesullivan, August 15, 2023 Teads, a global media platform, and Lumen Research, which focuses on attention, have been working to expand attention-measurement research to deliver consistent data to advertisers. On Tuesday the companies will announce findings in a study on global analysis … Continue reading Teads, Lumen Attention Metrics From Global Campaigns Find ‘Better Predictors’
Turing AI Claims Increase In Metrics Since Refining Its ABM Strategy by Ray Schultz , August 14, 2023 Cybersecurity company Turing AI says it has achieved substantial increases in open and click rates by working with FlashIntel. Turing AI, which provides AI solutions, felt the need need to refine its ABM strategy to connect more effectively … Continue reading Turing AI Claims Increase In Metrics Since Refining Its ABM Strategy
Lost in the complexities of agile marketing? Here’s how to measure its success with meaningful metrics that focus on outcomes. Stacey Ackerman on August 1, 2023 It can be difficult to put our heads around what successful agile marketing looks like because it is about culture change, which is highly subjective. However, after seeing so … Continue reading 4 agile marketing metrics that really move the needle
These lesser-known metrics will shed more light on whether your email program is thriving, surviving or ready for resuscitation. Kath Pay on July 7, 2023 How many email metrics do you and your email marketing team track to measure how your email program is performing? The top five metrics marketers use to measure success — … Continue reading 7 key email metrics to track beyond opens and clicks
