Tag Archives: MicroInfluencers

The Power Of Micro-Influencers

by Kerry GoffOctober 14, 2016 Until recently, using social media marketing strategies was a numbers game—the person who had the biggest number of followers on any given network reaped the most benefits for exposure. Now that social media has been around long enough, it turns out research is starting to show that large numbers do … Continue reading The Power Of Micro-Influencers →

Why You Need To Be Reaching Micro-influencers

Influencer Strategy

by Madeline Boehmer Follow @madelineboehmerSeptember 12, 2016 Over the past few years, there has been a rise in the number of brands using influencer marketing to get the word out about their products. Influencers are a valuable resource as they have the ability to sell their audience products, sometimes without them even realizing they are … Continue reading Why You Need To Be Reaching Micro-influencers →

Customers vs. Micro-Influencers

Influencer

by Imani Mixon July 24, 2016 Follow @ImaniMixonJuly 24, 2016 Let’s say that your brand has $ 10K to dedicate to customer marketing efforts this quarter. Would you rather shell out that $ 10K for an Instagram influencer to strike a perfectly filtered pose with your product or use those dollars to reward your most … Continue reading Customers vs. Micro-Influencers →