Paula ClaponJune 2, 2015 In trying to fully embrace the inbound marketing philosophy, many marketers have grown somewhat fearful of designing content for selling. Because content marketing’s no.1 rule is “Create valuable, remarkable content”, a lot of the creation efforts are aimed at attracting top-of-the-funnel visitors, while sometimes neglecting middle-of-the-funnel and bottom-of-the-funnel prospects. Inbound marketing … Continue reading Accelerate Middle-of-the-Funnel Conversions →