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Tag Archives: Millennial

How to Future-Proof Your eCommerce Site for the Millennial Customer

Lisa Morgan — October 28, 2019 A look at the technologies and eCommerce design trends that will define successful eCommerce businesses in the future. According to a 2019 study from CouponFollow, millennials now make 60% of all purchases online, up from 47% in 2017. While baby boomers in the UK are 17 times wealthier than … Continue reading How to Future-Proof Your eCommerce Site for the Millennial Customer

How to Prevent Your Millennial Workforce from Burning Out

Coralie Sawruk — August 26, 2019 — August 26, 2019 The millennial workforce is on the verge of burnout. For starters, check out the breaking news from Deloitte’s 2019 annual millennial survey, which should be a wake-up call for the HR industry: “Despite current global economic growth, expansion and opportunity, millennials and Generation Z are … Continue reading How to Prevent Your Millennial Workforce from Burning Out

4 Mistakes Most Leaders Make When Managing Millennial Employees

Paul Keijzer — May 29, 2019 Follow @Paul_Keijzer — May 29, 2019 In recent years, you will have heard it a hundred times and read it in countless articles: millennials are dominating the workforce. Today, more than one third of US employees are between the ages 18 and 34.By 2020, millennials will comprise half of … Continue reading 4 Mistakes Most Leaders Make When Managing Millennial Employees

4 Business Lessons We Can Learn from Millennial Managers

Ellie Batchiyska — April 9, 2019 Follow @ElitzaBee — April 9, 2019 Tech startups and peer-to-peer companies aren’t very much alike, but they do have one common denominator: most, if not all, are pioneered by millennial entrepreneurs. And no, this is not another commentary on the many contributions millennials have made to the world of … Continue reading 4 Business Lessons We Can Learn from Millennial Managers

Reaching the elusive digitally-driven millennial consumer

Millennials adapt to new formats and screens quickly, which means marketers must constantly evolve beyond the traditional platforms of previous generations. Dallas Lawrence on March 21, 2019  Nielsen describes the millennial generation as today’s “most coveted consumer demographic from a marketer engagement perspective,” and brands and agencies are investing millions in digital advertising to reach … Continue reading Reaching the elusive digitally-driven millennial consumer

The Power of Video for Marketing to Millennial Decision-Makers

Bruce McKenzie — March 10, 2019 — March 10, 2019 In case you missed it, Gen Y surpassed Gen X’s share of the workforce a couple of years ago. IDG recently published a report, Marketing Your Technology to Millennials, on communication preferences of 20–30-somethings as IT decision-makers (ITDMs). Here are a few highlights from IDG’s … Continue reading The Power of Video for Marketing to Millennial Decision-Makers

How Millennial Online Shopping is Changing the Retail Industry [Infographic]

Stacey Rudolph — February 12, 2019 — February 12, 2019 There is no denying the fact that Millennial online shopping habits have continued to have a major impact on the US economy and the globe in general. According to InvespCro, millennial shopping in the United States is expected to account for about 30% of total … Continue reading How Millennial Online Shopping is Changing the Retail Industry [Infographic]