Betsy Kent July 19, 2020 In your quest to get clear about your ideal client (or customer), you’ve probably come across this: Finding Your Ideal Customer – 32 Questions You Should Ask. That list has made it a very popular post. It’s pretty clear that thousands of business owners are trying to find clarity around … Continue reading Stop Changing Your Mind About Your Ideal Client – Because You’re Leaving Money on the Table…
Bonnie Harris — May 7, 2020 After the last presidential election the internet went wild, creating a polarity that damaged friendships, split families, and even destroyed marriages. For many people it was disturbing but for people like me, someone that worked in social media all day long, it was nothing short of traumatic. Every day … Continue reading Avoiding Mind Pollution When You’re Stuck at Home
Jose Casal — October 10, 2019 There are four key words in the first value of the Agile Manifesto: “Individuals and their interactions over processes and tools” Most of us can spend countless hours debating the value of focusing on people and the dangers related to focusing on processes and tools. Interestingly, in our debates … Continue reading Mind Your Language (If You Want to be Agile)
Darleen DeRosa — May 17, 2019 Follow @onpoint_llc — May 17, 2019 In today’s global economy, working remotely on a virtual team or as a telecommuter have become the primary way many people connect to the workplace. According to Gallup research, the percentage of time employees spent working remotely at least 80 percent of the … Continue reading Out of Sight, Not Out of Mind: 5 Tips for Working with a Virtual Boss
Jim Sammons — April 4, 2019 — April 4, 2019 How can I show the team what the Scrum values look like in action? How do I get my team to trust and/or respect me? How do I demonstrate servant leadership? Typically, the person asking me these questions is either a new Scrum Master or … Continue reading Scrum Master Tips – Mind Your “Say:Do” Ratio
Dave Brock — March 28, 2019 Follow @davidabrock — March 28, 2019 I wrote, “Tilting The Numbers In Our Favor, The Tyranny Of More.” In that, I suggested we might actually be more effective if we started thinking about how we accomplish our goals by doing less. The basic premise is that to do less … Continue reading Start With The End In Mind, The Tyranny Of More, Part 2
Larry Kim — March 11, 2019 Follow @larrykim — March 11, 2019 Wondering how to de-stress at work? Stress from tight deadlines and high stakes can cause us to lose focus. If we let stress get the best of us, it can reduce our unicorn ideas to donkey fodder. But if we address it head … Continue reading How to De-Stress at Work Instantly: 15 Proven Ways to Calm Your Mind
Aastha Sirohi — November 20, 2018 — November 20, 2018 Aim to hit the target; if you miss the first time, retarget. That sounds like great advice for almost everything we do. What is retargeting when we look at it from our own life’s perspective? Targeting to lose weight by the end of the year … Continue reading What is Retargeting: How to Stay Top of Mind With Site Visitors
‘When the map and the terrain disagree,’ conference chair Scott Brinker reminded the audience, ‘trust the terrain.’ Barry Levine on October 3, 2018 Akamai CMO Monique Bonner at the MarTech East conference “The Universe is made of stories,” the poet Muriel Rukeyser once proclaimed, “not of atoms.” Similarly, the marketing universe isn’t made of … Continue reading Message to marketers: Mind the customer before the tech
Innovation In Voice Search Top Of Mind For Marketers At Large Brands by Laurie Sullivan , Staff Writer @lauriesullivan, (September 05, 2018) Voice search continues to put pressure on marketers from larger brands to rethink strategies to connect with consumers. “Where do I begin?” remains one of the most common questions among marketers interested in voice … Continue reading Innovation In Voice Search Top Of Mind For Marketers At Large Brands
