Chuck CarnevaleMay 3, 2015 Introduction Many people make the mistake of investing in a stock simply with the hope or belief that it will or might go up in value. However, there is a very popular mantra that states “Hope is not a strategy.” Some attribute the origin of this mantra to former New York … Continue reading Hope Is Not A Strategy, Before Investing Have A Precise Calculation Of Return In Mind
Dave BrockApril 18, 2015 I learn so much when I spend time with project managers. It may be the manager of a product development team that needs to get a critical product launched by a certain date. Or someone building a new factory, needing to get it into production by a certain date. When I … Continue reading Starting With The End In Mind
Jordan RothenbergApril 15, 2015 Have you ever tried forming a new habit? What about sticking with a New Year’s resolution? Achieving a lofty goal? What you’ve probably experienced, or read about, is that writing down an affirmation of your new routine in a highly visible area of your life is one of the best ways … Continue reading Strategies Top Companies Use to Keep Personas Top of Mind
Megan WilliamsMarch 24, 2015 When I started creating B2B niche content over a year ago, one of the first things I did was research the best way to find clients…after all, I knew that they’re what keeps a business going. It was bigger than that for me though. I’d given myself a year to see … Continue reading 5 Ways To Optimize Your Client-Finding Mind
Debi LewisMarch 21, 2015 The single most common sentiment I hear from business owners and nonprofit managers about their web sites is that they can’t seem to keep them updated. “It takes too long.” “It’s too hard.” “My content management system doesn’t work right.” “There is nothing to say.” “No one is looking anyway.” I … Continue reading Done Is the New Perfect: How to Update Your Site Without Losing Your Mind
Angela Hausman, PhDMarch 20, 2015 Copyright: neyro2008 / 123RF Stock Photo Marketing integration is a key factor in optimizing market performance, yet a recent study of nearly 1000 marketers found poor digital marketing integration across channels. According to a recent report by Oracle Marketing Cloud and Econsultancy (see infographic below for details), marketers report poor … Continue reading Mind The Gaps: Gaps In Digital Marketing Integration [Infographic]
Peter BaronFebruary 25, 2015 Unless your geek quotient is low, you know that a Jedi mind trick uses powerful suggestion to influence and control minds. Selfie has become so well-known that it’s Oxford Dictionaries’ 2013 word of the year. Two very important concepts! Welding them together to create a “Jedi mind trick selfie” produces a … Continue reading The Entrepreneur and the Jedi Mind Trick Selfie
Columnist Daniel Faggella shares his method for creating effective email campaigns through strategic use of brand promotion and customer segmentation. Daniel Faggella on January 16, 2015 If you run any kind of online business, the concept of email marketing probably doesn’t seem all that difficult. You just type up your marketing message, press send, and … Continue reading Mind Your Email Marketing “ABCs” To Move Forward In 2015
Jamie MacDonaldJanuary 15, 2015 So what is Strategy? There are many textbook definitions for a Strategic Plan, but in basic terms it could be described as: A high level roadmap for the business A “compass” for the business vision and direction A platform for communicating the vision, mission and goals for the business The following … Continue reading 6 Steps to Strategy Using Mind Mapping
Tracey Wallace December 29, 2014 When it comes to selling online, there’s a whole checklist of important to-do’s before you scale to success. From design to check out to product delivery, online store owners must make sure each and every customer interaction with their brand is as convenient and seamless as possible. Of course, before … Continue reading Top of Google, Top of Mind: 2015 SEO Trends You Need to Know
