Third Door Media’s Marc Sirkin shows how online events can yield valuable data to boost marketing and drive sales. Chris Wood on October 4, 2022 Online events have become a valuable marketing channel for businesses of all sizes, especially during the pandemic, when live events were scaled back. Mining data from online events, however, requires … Continue reading How to mine data from online events
Tag Archives: Mine
Goodhart’s Law May Be Ruining Your Business — It Almost Ruined Mine!
Samuel Ebanja July 1, 2021 “Any observed statistical regularity will tend to collapse once pressure is placed upon it for control purposes” THAT is Goodhart’s law…and before I’d ever heard of it, it had already torpedoed my startup, threatening to sink it beneath the waves. Charles Goodman is a world renowned theorist of monetary policy … Continue reading Goodhart’s Law May Be Ruining Your Business — It Almost Ruined Mine!
Your FAQ Page is an SEO Gold Mine
Rolando Herrera — March 5, 2019 Follow @rolandolherrera — March 5, 2019 Photo by Rawpixel When it comes to creating a great website page, utilizing Search Engine Optimization (SEO) best practices can be a difference maker. But one often overlooked page for SEO is your Frequently Asked Questions page, where readers often go to have … Continue reading Your FAQ Page is an SEO Gold Mine
What is an AdWords Quality Score, and How Do I Improve Mine?
Charly Mostert — September 16, 2018 — September 16, 2018 Why am I spending so much on this keyword? Why aren’t all these clicks resulting in any conversions? Why are my ads barely showing and ranking poorly? If you often ask these questions when you check the performance of your Google AdWords—now Google Ads—you might … Continue reading What is an AdWords Quality Score, and How Do I Improve Mine?
The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gems for huge wins
In this helpful how-to, columnist Todd Saunders explains how to structure your AdWords account so as to glean useful insights about your target audience. Todd Saunders on September 21, 2016 We all have 24 hours in a day, but each of us utilizes those hours differently. Similarly, all search engine marketers advertising on Google work … Continue reading The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gems for huge wins
How to Make Twitter a Gold Mine for Leads
Hellen OtiJuly 29, 2015 Finding leads on Twitter is both skill and art–one that involves creating relevant relationships and conversations. According to a recent study, Twitter was found to be the number one social selling tool for sales representatives looking to take advantage of social selling to exceed sales quotas. This finding makes the idea … Continue reading How to Make Twitter a Gold Mine for Leads
12 Ways To Mine Your Own Mind For Content Ideas
Got writer’s block? Not sure what to do for your next blog post? Columnist Stoney deGeyter discusses his simple yet effective tactics for repurposing content. Stoney deGeyter on July 8, 2015 Ever feel like you’ve said everything there is to say about your area of expertise? I’ve been in the web marketing industry since 1998 … Continue reading 12 Ways To Mine Your Own Mind For Content Ideas
Social Media Insights Are A Gold Mine For Inbound Marketers
Inbound marketing content must speak directly to what your audience cares about, explains columnist John Donnelly III. John Donnelly III on June 9, 2015 Inbound marketing isn’t new anymore. Brands of all sizes in any number of industries use it to generate qualified website traffic, leads and conversions. They’re writing articles, creating videos and sharing … Continue reading Social Media Insights Are A Gold Mine For Inbound Marketers
Your Pace or Mine? The Art of Email Frequency and Timing
By Mike Parry, Published October 26, 2014 Email marketers (myself included) always say; don’t over mail your email list. Whilst this is still good advice, what determines over mailing has changed. We are all used to email now and Spam is pretty well controlled by Outlook (Hotmail), Gmail, Yahoo etc. We also spend a lot … Continue reading Your Pace or Mine? The Art of Email Frequency and Timing
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