Tag Archives: Minor

The Last Year of the Kow: Some Minor Complications in the Chik-fil-A Story

Dave Sutton — October 9, 2018 — October 9, 2018 I’ve written before about Chik-fil-A’s transition from its neat-and-tidy “Eat Mor Chikin” campaign to a more diffuse customer-focused approach. Though successful in some important respects, its new consumer value strategy has turned out to be something of a Pandora’s box, with the fast food behemoth … Continue reading The Last Year of the Kow: Some Minor Complications in the Chik-fil-A Story →

How a Minor League Team Uses Social Media to Improve Fan Engagement

Social Media Engagement

Anne KimbrelSeptember 3, 2015 The Minor League Baseball team, the Hillsboro Hops won the Northwest League Championship in 2014 and so far in 2015 they are the season first-half title winners for the second consecutive season. In addition to being baseball champs, the Hillsboro Hops are social media champs by continually thinking outside the … Continue reading How a Minor League Team Uses Social Media to Improve Fan Engagement →

Telemarketing Tips – When Technical Details Are Just Minor

Customer Relationship Managemnet

Matt Ford November 24, 2014 For some companies, especially technology ones, attention to technical detail is championed as the sales pitch. You cite features like processing power and memory space in order to impress. But when you’re telemarketing something more complex, the technical details start to get cumbersome. By default, you’d normally switch to cutting … Continue reading Telemarketing Tips – When Technical Details Are Just Minor →