Some Vizio TV owners can claim a share of a $3 million settlement over misleading marketing A 2018 lawsuit accused the company of falsely describing its TVs’ refresh rates. Cheyenne MacDonald Sun, Dec 31, 2023 Vizio Vizio TVs’ “effective” refresh rates have been confusing customers for years, and the company may now owe payments … Continue reading Some Vizio TV owners can claim a share of a $3 million settlement over misleading marketing
X CEO calls article that led to latest brand exodus ‘misleading and manipulated’ Linda Yaccarino says X stands against antisemetic content and vows to back free speech on the platform. Pranav Dixit Updated Tue, Nov 21, 2023 Jerod Harris via Getty Images X CEO Linda Yaccarino called a report from a watchdog group that … Continue reading X CEO calls article that led to latest brand exodus ‘misleading and manipulated’
How Misleading Content Impacts Brand Perception, Favorability And Trust: IAS Report by Laurie Sullivan @lauriesullivan, September 7, 2022 Consumer trust in a brand has become crucial to purchase decisions. Some 51% of consumers say online content adjacency influences their trust in a brand, and 69% say their level of trust influences their decision to engage … Continue reading How Misleading Content Impacts Brand Perception, Favorability And Trust: IAS Report
HomeAdvisor Made False, Misleading Claims About Quality Of Leads Sold To SMBs, FTC Says by Laurie Sullivan , Staff Writer @lauriesullivan, March 15, 2022 The Federal Trade Commission (FTC) filed a complaint against HomeAdvisor, saying that since 2014, the company overcharged small and medium- sized businesses, and misrepresented the likelihood leads at much higher rates than HomeAdvisor’s … Continue reading HomeAdvisor Made False, Misleading Claims About Quality Of Leads Sold To SMBs, FTC Says
Julie Hansen March 16, 2021 Stanford University recently published an interesting study on the causes of ‘Zoom Fatigue.’ Researchers identified four main causes, one being: *Excessive amounts of close-up eye contact is highly intense While I don’t disagree with the study’s overall conclusion, I do disagree with the advice springing up around it suggesting people … Continue reading Sellers Beware! Misleading Advice on Zoom Fatigue
Albert Costill — February 12, 2020 There’s more to invoicing than just asking a client for money for the services or products you provided. It’s one of the best ways to keep your business growing. And the only way to do that is by avoiding misleading invoices.That may not seem like a biggie. But, invoicing … Continue reading How to Avoid Creating Misleading Invoices
Misleading Searches Derail Purchases, Privacy And Keyword Use Are Key by Laurie Sullivan , Staff Writer @lauriesullivan, May 11, 2017 Search on a keyword and click through to a Web site or a retail product page only to find the content lacks the information. The misleading search results makes 31% of American consumers less likely … Continue reading Misleading Searches Derail Purchases, Privacy And Keyword Use Are Key
Columnist Rick Miller believes marketers need to move beyond sentiment analysis and instead take a deeper look at consumers’ emotions. Rick Miller on March 27, 2015 The most successful marketing campaigns carry emotional associations that connect consumers to the brand and its products. But too often, marketers miss the boat by gauging success based on … Continue reading Understanding Consumers’ Emotional Fingerprint: Why Sentiment Is Misleading
Chris GlitheroJanuary 2, 2015 If you were running a high street store and you gave out inaccurate or misleading information on a regular basis, how long do you think your business would last? Why should the internet be any different? All too many businesses have a somewhat blasé approach to ensuring the integrity of their … Continue reading How Misleading or Inaccurate Website Content Can Harm Your Business
