By Morgan Sung February 09, 2024 Ahead of Taylor Swift’s presumed Super Bowl appearance, the spotlight isn’t on her relationship with Travis Kelce—it’s on how she’s getting to the game. Her most devoted fans are so eager to deflect criticism of Swift’s excessive private jet usage that they fail to understand the root of … Continue reading In defending Taylor Swift’s jet-setting ways, Swifties miss the point
By Matt Paver November 09, 2023 Would anyone hear a tree being planted in a forest if no one was around to advertise it? We’ve seen corporate goals like “net zero by 2030” and “halving our carbon footprint” become ubiquitous over the past few years. It’s only natural that once targets have been set, … Continue reading What should companies do when they miss a climate goal? Tell the world
By Sarah Bregel July 11, 2023 Catching a glimpse of the northern lights is a bucket list item for many Americans. While usually, you can only see the aurora borealis from places like Iceland, Sweden, Norway, and Canada, this week, the stunning display of gleaming, neon space light is expected to be visible in … Continue reading Where are the Northern Lights this week? Don’t miss your rare chance to see the aurora borealis
Here’s why you should embrace video, plus three proven strategies to stand out, build a brand and capture an audience. Tim Parkin on June 7, 2023 It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. You’re more than likely consuming a ton of video … Continue reading Why video is the marketing channel you can’t afford to miss
Most CTV Ads Miss The Frequency ‘Sweet Spot’ by Karlene Lukovitz @KLmarketdaily, March 23, 2023 Earlier this week, I reported on some key findings from an in-depth study on attention and receptiveness to connected TV ads, from Yahoo and Publicis Media, that employed facial recognition and ACR data and a consumer survey. Those points, in a … Continue reading Most CTV Ads Miss The Frequency ‘Sweet Spot’
How marketers can use consumer research to get insights. Feedback Loop on March 7, 2022 We’re told hindsight is 20/20. But hindsight doesn’t always tell you where you need to go. In fact, when it comes to research, it only tells you where you’ve been. On the other hand, Foresight research tells you where … Continue reading Don’t miss out on what your customers actually want
Dana Kachan August 11, 2020 For those who’re seeking how to gain customer loyalty, make a business stand out in the digital space, and build a powerful brand regardless of a recession. Here I’m sharing just a few helpful tips and ideas on how animated marketing videos can help do it. Businesses all over the … Continue reading Animated Videos: The Business Trend You Shouldn’t Miss in the New Normal
Jared Atchison — June 11, 2020 Do you want to increase brand awareness, boost sales, and learn valuable information about your target audience? If so, you’re in the right place. You can accomplish all of this and more by using a free Google tool called Google Search Console (GSC). There’s no doubt that Google is … Continue reading Google Search Console: 4 Benefits You Don’t Want to Miss
JoAnn Corley — March 5, 2020 One of the activities I love to do is to bring clarity to commonly used language we use in our every day work as managers, leaders, and HR professionals…and that also address critical needs for successful business success. One set of words we use frequently and that directly affect … Continue reading An Important Insight Into Employee Morale You Don’t Want to Miss
Beth Thornton — March 5, 2020 Creating a succession plan for your organization can be a daunting task to complete. If you already have a plan in the works, congratulations! Where do you go next? It’s important to continually implement and optimize your strategy. While succession planning can seem like a “set it and forget … Continue reading 5 Succession Planning Optimization Secrets You Can’t Miss
