Google: DOJ Missed The Forest Through The Trees by Laurie Sullivan , Staff Writer @lauriesullivan, September 30, 2024 Google owns the most powerful ad-serving business used by publishers to sell advertisements, the most powerful tool used by advertisers to buy them, and the largest exchange where the auctions are run. Lawyers for the U.S. Department of Justice … Continue reading Google: DOJ Missed The Forest Through The Trees
MarTech is a vendor-agnostic conference series that explores the complex marketing technology landscape. Our goal is to help you use martech effectively. Corey Patterson on March 18, 2022 As the upcoming spring edition of MarTech approaches, we thought it would be a good opportunity to look at all of the great insights and intelligence shared … Continue reading Guide to what you missed at the fall 2022 MarTech Conference
Inaccurate Business Information Across Google Sites Means Missed Revenue, Study Finds by Laurie Sullivan , Staff Writer @lauriesullivan, October 4, 2019 Basic digital business information should be easy to manage, but 71% of survey respondents report seeing inaccurate business information when searching for details about a retail store. But retailers are not the only businesses facing … Continue reading Inaccurate Business Information Across Google Sites Means Missed Revenue, Study Finds
You’ve worked hard to accumulate as much link equity as possible from external sources, but is your internal linking structure diluting that equity? Columnist Chris Long details how to reclaim your lost link value. Chris Long on September 25, 2017 There’s a lot of talk about link building in the SEO community, and the … Continue reading 3 ways to improve link equity distribution and capture missed opportunities
Irina Weber — April 18, 2017 Follow @irinaweber048— April 18, 2017 So you’re on the first page of SERP. Pretty cool but still not a time to sprinkle your SEO team with champagne – there is a lot more you can do. After all, you could be in the TOP 3, or even in the … Continue reading Missed Opportunities in SEO
Link building is an investment, so don’t let your efforts go to waste! Columnist Janet Driscoll Miller shares two ways you can reclaim backlinks that are producing 404 errors. Janet Driscoll Miller on February 17, 2017 It’s inevitable. Despite your best efforts to prevent them, there will likely be some 404 errors showing up … Continue reading Missed link-building opportunities: Reclaiming broken links
by Ari Rosenberg, Featured Contributor, November 10, 2016 I’m awful at buying tech and digital media stocks. I am seemingly averse to making money that way, even when the winners appear right in front of me. In 1995, while selling ads for Newsweek, I had a meeting with Paul Pappageorge, a brand manager at … Continue reading What I Missed About Facebook (DD)
by Oren Netzer, Op-Ed Contributor, August 11, 2016 Part 1 and Part 2 of this series examined how bidding directly on long-tail keywords improved all front-end metrics, including click-through rates, cost per click and average position. Part 3 examined how adding long-tail keywords increases overall impression share. In this fourth and final installment, the analysis examines how bidding directly … Continue reading Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part IV
by Kevin BeasleyAugust 10, 2016 In today’s global market, companies routinely face obstacles when attempting to broker sales in different languages. Differing currencies can create sales headaches, but language barriers can be an even greater impediment to securing agreements. Fortunately for us humans, our computer colleagues have been speaking the same language for decades, and … Continue reading Why Electronic Data Interchange is a Missed Opportunity for the Mid-Market
by Oren Netzer, Op-Ed Contributor, July 19, 2016 Part 3 of this series examines whether the impressions and clicks generated by long-tail keywords are incremental to the impressions and clicks already being driven by the pre-existing keywords, or whether they are at the expense of the pre-existing keywords. In other words, are you creating … Continue reading Why Long-Tail Keywords Are Your Biggest Missed Opportunity – Part III
