Tag Archives: Mistake

Are you making a mistake by focusing solely on new customers?

It’s easy to get caught up in trying to acquire new customers. But columnist Rachel Lindteigen explains why your content marketing efforts need to address the needs of your current customers. Rachel Lindteigen on September 15, 2017   Most business owners are focused on acquiring new customers, and due to this, our content strategies often … Continue reading Are you making a mistake by focusing solely on new customers?

Are You Making This Massive Mistake on LinkedIn?

John Nemo — August 10, 2017 Follow @JohnNemoPR — August 10, 2017 If you’re making this common (and easily avoidable) mistake on LinkedIn, you’re costing yourself clients and customers as a result. Having spent the past 60 months studying every possible element of LinkedIn lead generation, I’ve discovered one conversion-killing mistake that keeps popping up … Continue reading Are You Making This Massive Mistake on LinkedIn?

One Dangerous Mistake is Preventing Successful Buyer Persona Development

Brittany Laeger — June 28, 2017 — June 28, 2017 I see it all the time. Whether it’s a new HubSpot portal, a PDF document, or just in conversation, there seems to be one, universally dangerous tactic that keeps marketers from having successful and useful buyer personas. Now before I tell you what the one … Continue reading One Dangerous Mistake is Preventing Successful Buyer Persona Development

The Epic Marketing Fail I Just Experienced (and How to Avoid Making the Same Mistake)

Mark Miller — April 2, 2017 Follow @MMtwopointfive— April 2, 2017 Earlier this month I received what has to be one of the single worst marketing emails I’ve ever seen in my professional career. It was like a train wreck: one long, rolling chain of marketing disasters that had me fixated until I could scroll … Continue reading The Epic Marketing Fail I Just Experienced (and How to Avoid Making the Same Mistake)