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The Context In Contextual For Targeting Cookieless Advertising Is ‘Misunderstood’ by Laurie Sullivan @lauriesullivan, June 21, 2023 Contextual is “slightly misunderstood,” according to Teads Global VP of Data James Colborn, who introduced at Cannes the Contextual Council, a forum to inspire new connections with cross-industry leaders. Colborn brought the message to this year’s Cannes Lions … Continue reading The Context In Contextual For Targeting Cookieless Advertising Is ‘Misunderstood’
