by Rupert Adam April 21, 2016 Follow @emailcenterApril 21, 2016 Email marketing has managed to acquire a number of terms over the years which are often misunderstood. Here are 5 key terms and how people misunderstand their real meaning. Delivery Rate This is possibly the most meaningless statistic for marketers. Many believe it tells you … Continue reading 5 Misunderstood Email Marketing Terms
Personal Branding BlogMay 4, 2015 While having lunch with the CEO of a small not-for-profit organization looking for my help to improve their operation I was told improvement was needed in the area of “teamwork.” She told me, “we need to get people working together more like a team. Right now everyone just works in … Continue reading Fostering Teamwork Mis-Understood By Most Small Business Owners
Tom TreanorApril 15, 2015 Ask ten people about a blog’s role in a company (especially at a B2B company) and you’ll likely get ten completely different answers. It’s a place for a company to post product updates. It’s a place to share news about the company. It’s a place to put afterthoughts that have no … Continue reading The (Often Misunderstood) Blog’s Place In Your Marketing Strategy
