Tag Archives: Mixed

Mixed reactions from ad ecosystem to Google keeping cookies

Advertisement Industry

Skepticism, approval and mixed feelings: people have a lot to say about Google’s reversal on third-party cookies. Anu Adegbola on July 26, 2024   After years of back and forth between Google and regulatory bodies, the news finally came that Google is scrapping plans to kill third-party cookies in Chrome. Unsurprisingly, participants in the advertising ecosystem … Continue reading Mixed reactions from ad ecosystem to Google keeping cookies →

Apple stock price closed at an all-time high: Why the surge despite a mixed reaction to its AI event?

Apple Revenue

June 12, 2024 Apple stock price closed at an all-time high: Why the surge despite a mixed reaction to its AI event? It took Wall Street a day or so to warm up to the tech giant’s AI announcements. It’s possible they now sense an upgrade “supercycle” is on the way. BY Michael Grothaus It’s been … Continue reading Apple stock price closed at an all-time high: Why the surge despite a mixed reaction to its AI event? →

Sports, Family, Pets See Video Ad Spend Growth In Mixed Q2

Video Advertisement

Sports, Family, Pets See Video Ad Spend Growth In Mixed Q2 by Karlene Lukovitz  @KLmarketdaily, August 23, 2023 The sports, family/parenting and pets categories showed the greatest growth in programmatic video advertising ad spend amid a mixed second quarter this year, according to data from the PubMatic advertising platform. “Similar to the retail industry, some … Continue reading Sports, Family, Pets See Video Ad Spend Growth In Mixed Q2 →

Apple’s long-rumored mixed reality headset could finally debut this spring

Apple Gadgets

Apple’s upcoming mixed reality headset will reportedly run ‘xrOS’   Mariella Moon @mariella_moon Apple has internally changed the name of its upcoming mixed reality headset’s accompanying software from “realityOS” to “xrOS,” according to Bloomberg’s Mark Gurman. As the reporter notes, the new name better represents the software’s capabilities: “XR,” after all, stands for extended reality, … Continue reading Apple’s long-rumored mixed reality headset could finally debut this spring →

Amazon and Apple stocks rise, helping Big Tech’s mixed earnings week close on a positive note

Stock Market

By Michael Grothaus July 29, 2022   If you’re an investor in tech stocks, this week has been rocky—and that rockiness continued on from the week prior, too. Until (August 12, 2022) it seemed as if most tech stocks were doomed. A brief recap: Snap (SNAP): Last Thursday, the Snapchat maker missed on EPS and … Continue reading Amazon and Apple stocks rise, helping Big Tech’s mixed earnings week close on a positive note →

Gamers’ Acceptance Of Ads Is Mixed, But Tracking Is Deemed Dirty Pool

Advertisement Industry

Gamers’ Acceptance Of Ads Is Mixed, But Tracking Is Deemed Dirty Pool by Karlene Lukovitz  @KLmarketdaily, (July 29, 2022) While mobile gamers’ acceptance of ads has improved somewhat, they are widely opposed to tracking by app publishers that monetize games with ads. Those are the big takeaways from the 2022 edition of the Gaming Spotlight … Continue reading Gamers’ Acceptance Of Ads Is Mixed, But Tracking Is Deemed Dirty Pool →

Two months in, Facebook Attribution gets mixed reviews

Facebook

Some advertisers are gaining valuable insights from the tool since its release in November, but others aren’t as impressed. Amy Gesenhues on January 29, 2019 In November, Facebook moved its attribution tool out of beta, making it available to all advertisers. The tool brings marketers on the platform one step closer to capturing an overview … Continue reading Two months in, Facebook Attribution gets mixed reviews →

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