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Mars Wrigley hit the ecommerce sweet spot with agile marketing, enterprise resource planning and technology integration. Chris Wood on June 28, 2024 Marketers gather at MACH THREE in New York to discuss approaches to composable architecture. Image: The MACH Alliance. Marketers gathered in New York last week to share strategies and gains in making … Continue reading How M&M’s transformed ERP and commerce with composable architecture
By Jeff Beer January 23, 2023 Over the past year or so, M&M’s has been playing around with its color candy characters. In all that time, whether it was making the Green M&M “less sexy,” or adding a Purple M&M, or making an all-female character package for International Women’s Day, the brand has become a … Continue reading M&M’s is caving in to bizarre criticism of its candy characters. Or is it?
