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Tag Archives: Mobile

Mobile Shopping Takes Nearly 60% Of Online Sales Thanksgiving Day

Mobile Shopping Takes Nearly 60% Of Online Sales Thanksgiving Day by Laurie Sullivan , Staff Writer @lauriesullivan, November 29, 2024 Mobile shopping hit highs on Thanksgiving Day, reaching 59.5% of all online sales — representing $3.6 billion in online spending via mobile, up 10.5% year-over-year (YoY), according to data released Friday. Marketers looking to buy additional media might want … Continue reading Mobile Shopping Takes Nearly 60% Of Online Sales Thanksgiving Day

Google Lags In Mobile AI, Captures Most Search Market Share

Google Lags In Mobile AI, Captures Most Search Market Share by Laurie Sullivan , Staff Writer @lauriesullivan, October 2, 2024 Google, Meta, and Microsoft continue in their race to capture dedicated users for search and AI services and engines, competing with newcomers OpenAI, Perplexity, Anthropic, Mistral and many others for market share. New Street Research surveyed … Continue reading Google Lags In Mobile AI, Captures Most Search Market Share

Using mobile measurement partners to drive bookings: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: MMP measurements to increase mobile and web bookings. MarTechBot on September 16, 2024   Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content … Continue reading Using mobile measurement partners to drive bookings: Best of the MarTechBot

Playable ads and longer campaigns gain traction in mobile gaming

The mobile gaming ad industry has seen only modest growth in recent years, but new strategies gaining popularity among advertisers. Chris Wood on September 3, 2024   Mobile gaming ads are becoming more playable, and mobile campaigns longer and possibly more sophisticated. These are the key takeaways from a recent mobile gaming ad industry survey … Continue reading Playable ads and longer campaigns gain traction in mobile gaming

Chrome for mobile adds handy action shortcuts for local businesses

Chrome for mobile adds handy action shortcuts for local businesses You’ll also see live sports scores in the Discover Feed. will shanklin   Wed, Jun 26, 2024   Google Google is making subtle quality-of-life improvements to the Chrome mobile apps. The Android and iOS versions of the browser now offer quicker access to crucial info, … Continue reading Chrome for mobile adds handy action shortcuts for local businesses

Floating The Balloon: AI Moves Search From Mobile ‘Near Me’ To ‘For Me’ Mindset

Floating The Balloon: AI Moves Search From Mobile ‘Near Me’ To ‘For Me’ Mindset by Laurie Sullivan , Staff Writer @lauriesullivan, March 15, 2024 The biggest challenge in search will come from the need to summarize the world’s information — not just organize it — according to Jason Hartley, head of Search & Shopping as well … Continue reading Floating The Balloon: AI Moves Search From Mobile ‘Near Me’ To ‘For Me’ Mindset