See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: MMP measurements to increase mobile and web bookings. MarTechBot on September 16, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content … Continue reading Using mobile measurement partners to drive bookings: Best of the MarTechBot
Tag Archives: Mobile
Playable ads and longer campaigns gain traction in mobile gaming
The mobile gaming ad industry has seen only modest growth in recent years, but new strategies gaining popularity among advertisers. Chris Wood on September 3, 2024 Mobile gaming ads are becoming more playable, and mobile campaigns longer and possibly more sophisticated. These are the key takeaways from a recent mobile gaming ad industry survey … Continue reading Playable ads and longer campaigns gain traction in mobile gaming
CTV ads beat mobile and desktop for viewer attention
New study using facial analysis finds digital channels and ad formats matter for winning customer attention and outcomes. Chris Wood on July 18, 2024 CTV ads hold viewers’ attention eight times longer than mobile, on average, and 16 times longer than desktop ads, according to a new study using facial tracking on volunteers in … Continue reading CTV ads beat mobile and desktop for viewer attention
Chrome for mobile adds handy action shortcuts for local businesses
Chrome for mobile adds handy action shortcuts for local businesses You’ll also see live sports scores in the Discover Feed. will shanklin Wed, Jun 26, 2024 Google Google is making subtle quality-of-life improvements to the Chrome mobile apps. The Android and iOS versions of the browser now offer quicker access to crucial info, … Continue reading Chrome for mobile adds handy action shortcuts for local businesses
Why RCS mobile marketing is set to go big in the U.S.
With Apple onboard, U.S. marketers likely will be adding a more immersive messaging experience to their mobile playbook. Chris Wood on June 11, 2024 SMS mobile campaigns are an effective way of reaching customers if they trust you enough to give you their cell phone numbers. Texts are a popular way for customers to … Continue reading Why RCS mobile marketing is set to go big in the U.S.
Floating The Balloon: AI Moves Search From Mobile ‘Near Me’ To ‘For Me’ Mindset
Floating The Balloon: AI Moves Search From Mobile ‘Near Me’ To ‘For Me’ Mindset by Laurie Sullivan , Staff Writer @lauriesullivan, March 15, 2024 The biggest challenge in search will come from the need to summarize the world’s information — not just organize it — according to Jason Hartley, head of Search & Shopping as well … Continue reading Floating The Balloon: AI Moves Search From Mobile ‘Near Me’ To ‘For Me’ Mindset
Amazon, TikTok, Spotify High On List Of Mobile Data-Sharing Apps
Amazon, TikTok, Spotify High On List Of Mobile Data-Sharing Apps by Laurie Sullivan , Staff Writer @lauriesullivan, November 24, 2023 Mobile web traffic and apps are playing a major role in shopping this holiday weekend. A Microsoft consulting firm has released the names of the apps that are sharing the most consumer data to third parties. … Continue reading Amazon, TikTok, Spotify High On List Of Mobile Data-Sharing Apps
Mobile apps see a surge in consumer use and spending
Consumers spent $100 billion on mobile apps faster than ever this year and emerging markets saw a big increase in app use. Constantine von Hoffman on October 17, 2023 The mobile app market continues its rapid growth as consumers spend more time and money on apps than ever before, according to data.ai’s latest quarterly research. … Continue reading Mobile apps see a surge in consumer use and spending
Top Mobile App Development Companies in the USA 2023
Top Mobile App Development Companies in the USA 2023 Meenakshi Kalyani / Sep 11, 2023 A business plan with zero strategy for owning and developing a digital space is set up for failure. In today’s era, where all markets have shifted online, owning creative spaces is a significant asset for companies of any size. … Continue reading Top Mobile App Development Companies in the USA 2023
The best mobile gaming controllers for 2023
Mat Smith @thatmatsmith Whether it’s Xbox Cloud gaming, Stadia, PlayStation Remote Play or just a very severe addiction to Apple Arcade, gamepads are a better way to play many games on your smartphone of choice. Normally that means using some kind of smartphone clip to attach your phone to your existing controller, propping up … Continue reading The best mobile gaming controllers for 2023
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