Tag Archives: Mobile

Designing for Mobile Users – 9 Considerations for Your Website

Antonia Hite — April 5, 2019 — April 5, 2019 Mobile website traffic is increasing each year, and now encompasses over 50% of traffic worldwide. For our professional services and B2B audience, mobile traffic accounts for 20-30% of website traffic, and this percentage is growing. The rise of mobile browsing makes it ever important to … Continue reading Designing for Mobile Users – 9 Considerations for Your Website →

3 key components of mobile audience marketing

Mobile Marketing

As mobile marketing increasingly dominates ad spend, and the use of geo-targeting strategies rises, the use cases and techniques also evolve. Brian Handly on March 22, 2019 The birth of digital advertising brought with it the sophisticated use of data for audience targeting. While the cookie has served as the de facto mechanism for building … Continue reading 3 key components of mobile audience marketing →

Google Switched to Mobile First Indexing – What it Means for 2019 SEO

Google Tools

Marya Belanger — March 11, 2019 — March 11, 2019 At the end of 2018, Google announced they now use Mobile First Indexing (MFI) for more than half of their search results worldwide. The changes have been in the works since 2016 due to significant increases in the amount of users searching Google from mobile … Continue reading Google Switched to Mobile First Indexing – What it Means for 2019 SEO →

Responsive Web Design Questions About Mobile SEO

Web Design Trends

Jenn Villa — February 7, 2019 — February 7, 2019 Users are bouncing, conversions are sparse and sales are way down. Or, *insert in your problem here.* Whatever the concern, let’s be honest… your site needs some love. That’s why you’re here— doing your research on optimizing your website for mobile responsiveness. You’ve heard a … Continue reading Responsive Web Design Questions About Mobile SEO →

Women love mobile games and brand advertisers should play along

Consumer Engagement

Rewarded video is a popular format among app developers to drive downloads that could also work well for brand advertisers. Here’s how. Christy Wong-Taylor on February 5, 2019 Here’s a fact that might surprise you – women love mobile games. A 2017 Google Play and NewZoo survey [pdf] reported that 65 percent of U.S. women, … Continue reading Women love mobile games and brand advertisers should play along →

3 Lessons Mobile Marketers Can Learn From the Cheetah App Ad Scandal

Marketing Lessons

Naike Romain — January 18, 2019 — January 18, 2019 You may have noticed the news about Cheetah, the Chinese app developer, and the ad scheme to take credit for app installs that they weren’t driving. Through click-injection, they were able to collect app install bounties and potentially cheat their ad partners and Google out … Continue reading 3 Lessons Mobile Marketers Can Learn From the Cheetah App Ad Scandal →

Download These 4 Popular Instagram Apps for Mobile Marketing

Instagram Tools

Susan Gilbert — December 16, 2018 Follow @SusanGilbert — December 16, 2018 Use These Four Instagram Apps for Your Mobile Marketing Instagram is near the top of the brand marketing list when it comes to sharing images and videos with your audience. Use this platform to drive more sales and visitors to your website. In … Continue reading Download These 4 Popular Instagram Apps for Mobile Marketing →

Optimizing Mobile Forms for More Conversions—and a Competitive Advantage

Mobile Conversion Optimization

Derek Gleason — December 12, 2018 — December 12, 2018 Done right, optimized mobile forms can deliver more than an increased conversion rate: They can become a competitive advantage—a reason users choose to fill out a form on your site. It’s not hyperbole. Consider the number of interactions it takes to book a room on … Continue reading Optimizing Mobile Forms for More Conversions—and a Competitive Advantage →

Average Order Values Fall As Mobile Purchases Rise

Mobile Engagement

Average Order Values Fall As Mobile Purchases Rise by Laurie Sullivan , Staff Writer @lauriesullivan, (December 05, 2018) Brands that saw a 4% decline in their average order value (AOV) during the Thanksgiving Day weekend — despite consumers spending more — are not alone. Consumers tend to spend less per purchases on mobile devices. And with … Continue reading Average Order Values Fall As Mobile Purchases Rise →

Cheetah mobile and another Chinese firm accused of mobile ad download fraud

Ad Fraud

A Q1 report from AppsFlyer said that mobile ad fraud is costing brands $700-$800 million globally on a quarterly basis. Greg Sterling on November 27, 2018 at 4:17 pm Mobile ad fraud is a growth industry. According to a Q1 2018 report (.pdf) from AppsFlyer, “mobile app marketers were exposed to 30 percent more fraud … Continue reading Cheetah mobile and another Chinese firm accused of mobile ad download fraud →