Ashley Sefferman — November 19, 2018 — November 19, 2018 The roles of managing a mobile product team and managing an entire company share many similarities. The biggest difference is that mobile product managers deeply interact with nearly every function within their organization, yet none of them report to them. However, the mental approach product … Continue reading 4 CEO Lessons for Mobile Product Managers
Shannon Delmarle — October 27, 2018 — October 27, 2018 Mediamodifier / Pixabay According to Google, more Google searches take place on mobile devices than on computers in 10 countries, including the U.S. and Japan. With all those eyeballs coming to your website from a mobile device, it’s a good time to capture their attention … Continue reading How to Increase Your Conversion Rate On a Mobile Website
Dial Report’s new data shows a demonstrable lift for businesses on days that their radio spots run. Robin Kurzer on September 27, 2018 Mobile FM radio spots provides an average of 22 percent lift in incremental store traffic and up to 32 percent lift for specific categories, according to data out Thursday from radio … Continue reading Mobile FM radio ads shown to drive incremental store traffic
Anton Eliasson — September 24, 2018 Follow @antoneliasson — September 24, 2018 Creative content is the most important part of a successful mobile video ad. Your photos, videos, Stories, copy, and music matter. They are the only things your customers see and therefore are your biggest chance to grow your business. That’s why we’re opening … Continue reading The Mobile Video Era is Just Beginning
Elisa Gabbert — September 23, 2018 Follow @egabbert — September 23, 2018 Last month, when we released our Google Ads mobile benchmarks for 18 industries, one of our readers commented that it would be really helpful to know the average click-through rate, conversion rate and so on for each mobile ad type. We thought, you … Continue reading Google Mobile Benchmarks – by Ad Type! [DATA]
Pavel Bukengolts — September 19, 2018 — September 19, 2018 Metrics aren’t usually the the first thing that come to mind when you think about design, and performance data is more commonly associated with marketing or business analysis. But in reality, quantitative data is at the heart of mobile design. Whether you want to optimize … Continue reading The 5 Mobile Design Metrics that Matter Most
Mobile Searches For ‘Like’ Brands And Stores On The Rise by Laurie Sullivan @lauriesullivan, September 13, 2018 Google published research on Thursday showing that 61% of shoppers are open to buying from new retailers during the holiday season — and during the 2017 holiday season, nearly half of shoppers did. Trends in mobile searches for … Continue reading Mobile Searches For ‘Like’ Brands And Stores On The Rise
Rachel Hand — August 30, 2018 Follow @GroMarketingLtd— August 30, 2018 Mobile device browsing surpassed desktop several years ago and has only risen, making the gap larger and larger. Google has released that the mobile version of content will be prioritized over desktop for indexing and ranking. Therefore, any sites that are not optimized for … Continue reading Mobile First Google Indexing
Marketers Must Rethink Mobile Search Content Served To Kids by Laurie Sullivan , Staff Writer @lauriesullivan, August 24, 2018 Some 54% of U.S. teens say they spend too much time on their cell phones. The report from the Pew Research Center, released this week, shows that 54% of teens admit to spending too much time on … Continue reading Marketers Must Rethink Mobile Search Content Served To Kids
Did Ad Blocking Just Flip From Protection Racket To Mobile Marketing Saviour? by Sean Hargrave , Staff Writer, August 17, 2018 Do not adjust your computer screen, but today looks like the day from which we can start saying ad-blocking — or at least the technology — might well be a force for good. Eyeo, … Continue reading Did Ad Blocking Just Flip From Protection Racket To Mobile Marketing Saviour?
