The Salesforce/Publicis.Sapient study reveals that 71% of retail customers use their phone during their in-store shopping experience. Robin Kurzer on August 17, 2018 A new report from Salesforce and Publicis.Sapient shows that marketers are missing opportunities to engage with customers who are pulling out their phones while they’re shopping in store. The Shopper-First Retailing Report includes … Continue reading Report: Marketers are missing mobile opportunities to reach customers in store
Peter Yang — August 8, 2018 Follow @thepeteryang — August 8, 2018 FirmBee / Pixabay Making sure your job posts are seen by as many job seekers as possible is Hiring 101. This means appealing to the masses of on-the-go job seekers who are using their handheld devices to look through job openings. In fact, … Continue reading 3 Ways to Appeal to Mobile Job Searchers
Sameer Panjwani — August 4, 2018 Follow @mondovo — August 4, 2018 It’s no secret that mobile devices are the way people survive in this technology-driven world. The number of people that use their mobile phone for looking up information surpassed desktop search years ago. People now have access to just about anything they can … Continue reading 4 Ways Local SEO Can Boost Your Mobile Marketing Efforts
Sebastian Shepard — July 25, 2018 — July 25, 2018 © Joshua Resnick – stock.adobe.com This past holiday season, online shopping grew to be a $ 108 billion pie, an increase of nearly 15% from the year before, according to Adobe. But even more significant growth was happening in the mobile ecommerce space. Smartphones, tablets … Continue reading What You Can Do to Take Advantage of the Mobile Commerce Boom
Stacey Rudolph — July 20, 2018 — July 20, 2018 With the influx of apps competing for smartphone users’ attention, marketers have realized that getting users to install that app into their phone is only half the battle. The real battle is in keeping the users from uninstalling the apps. App users are generally fickle. … Continue reading The Growing Importance of Mobile App Push Notifications [Infographic]
Graeme Caldwell — July 17, 2018 Follow @nexcess— July 17, 2018 Consumers prefer to shop on mobile devices. The global mobile eCommerce market was worth $ 1.36 trillion in 2017, almost 60% of total eCommerce sales. There are 225 million smartphone users in the US, around 70% of the population. Millennials live mobile-first and Generation … Continue reading What is the Best Way to Build a Mobile eCommerce Store?
The ad-creation tool has five new features, including the ability to include overlays, stickers, logos and more. Amy Gesenhues on July 16, 2018 Rokas Tenys / Shutterstock.com Facebook just gave advertisers more creative tools for building ads right from their phones via the Ads Manager app. When creating an ad on a mobile device, … Continue reading New features in the Facebook Ads Manager app make building ads on mobile easier
Forget Percentages — UK Smashes The EU In Mobile Marketing by Sean Hargrave , Staff Writer, July 2, 2018 Covering figures is interesting because all too often publications can be sucked into reporting on growth percentages, meaning that new and emerging markets leap out of the page as offering a far better investment opportunity than … Continue reading Forget Percentages — UK Smashes The EU In Mobile Marketing
Search To Drive Mobile, Data Says by Laurie Sullivan , Staff Writer @lauriesullivan, July 2, 2018 Search remains the strongest media for mobile advertising, but social will take the lead beginning in 2019, according to data released Monday. The two channels will account for 81% of the incremental mobile ad dollars spent between 2017 and 2022. … Continue reading Search To Drive Mobile, Data Says
Google Shows Preference To Quicker-Loading Mobile Pages by Laurie Sullivan @lauriesullivan, (June 30, 2018) The speed at which pages load in browsers has begun to determine those that will serve up higher in mobile searches, according to data released this week. The Searchmetrics study, released prior to Google’s mobile speed update, scheduled for release in … Continue reading Google Shows Preference To Quicker-Loading Mobile Pages
