Contributor Brian Solis reminds us that mobile success requires a lot more than just having an app or mobile site. Brian Solis on June 26, 2018 With over 40 percent of online transactions and growing, mobile is eating the world day by day. When a customer sets out to learn and make a decision, … Continue reading Mobile is taking over the customer journey
By Stephen Moyers June 25th, 2018 A study from 2017 revealed 57 percent of all online traffic now comes from mobile devices. In response to the significant shift, Google announced it would develop Mobile First Indexing. The index makes mobile content the first thing Google will search when ranking websites, even if the user is … Continue reading Is Your Site Optimized for Google’s Mobile First Indexing?
A Guide To Mobile Consumers’ Favorite Ad Unit by Doug Manson , Columnist, June 18, 2018 Rewarded. Value-exchange. User-initiated. Whatever you call it, the video ad format mobile consumers opt into is one of the fastest-growing ad units. Why? It is the perfect companion to freemium: Users can use their time as a bargaining chip … Continue reading A Guide To Mobile Consumers’ Favorite Ad Unit
A responsive website is not enough to survive in the mobile-first indexing era, says contributor Barry Adams. Here’s a list of technical SEO and general optimization aspects you need to be aware of and fix on your site if necessary. Barry Adams on June 5, 2018 It’s taken over a year and a half, … Continue reading Mobile SERP survival: Technical SEO checklist
Marco Cirillo — May 22, 2018 Follow @Leadsbridge — May 22, 2018 The mobile technology industry is growing by leaps and bounds. It will interest you to know that the number of mobile phone users has grown from 4.1 billion in 2013 to 4.77 billion in 2017 as shown below. In 2019, the number of … Continue reading 3 Ways to Get More Leads by Building a Solid Mobile Lead Generation Strategy
5 Time-Tested Tips to Keep Your E-Commerce Site Running Smoothly (Source) Online stores are some of the most demanding websites in terms of development and maintenance. This shouldn’t come as a surprise. Apart from the truckloads of high-quality product images, there are dozens of other site components you need to put together to keep your … Continue reading 5 Time-Tested Tips to Keep Your E-Commerce Site Running Smoothly
It cost nearly $55 to drive one incremental retail customer, while each customer visit to convenience stores cost less than $2. Greg Sterling on May 18, 2018 Location intelligence provider Cuebiq has released its latest Footfall Attribution Benchmarks report. The report asserts that it costs just over $23 on average for retailers and others … Continue reading Report: Cost to drive store visits varies widely by category, mobile most efficient channel
James Faulkner — May 8, 2018 — May 8, 2018 As you may have noticed over the past few weeks, Google has been testing a ‘More results’ button for mobile searches – and it was officially rolled out on April 12. Google announced the roll out on its @searchliason Twitter account with a brief description … Continue reading What’s the Impact of Google’s ‘More Results’ on Mobile Ads?
Mobile Fuels Online Traffic, But Consumers Spend Much Less Time On Sites by Laurie Sullivan @lauriesullivan, May 4, 2018 Websites are gaining more traffic from devices, from voice-activated hubs to smartphones and personal computers, but consumers are spending less time once they are there. Data released this week from Salesforce notes that in the first … Continue reading Mobile Fuels Online Traffic, But Consumers Spend Much Less Time On Sites
By Joe Ryan May 3rd, 2018 What does the future hold for mobile advertising? Is it safe to assume mobile advertising is another fad that will fade away? Alternatively, is it a new trend that must be embraced by all marketers if they are to survive the ever-raging wave of technological change? It is impossible … Continue reading Canadian Lessons For Mobile Advertisers
