Tag Archives: Mobile

From Mobile First to AI First – What This Means for You

Garry Grant — April 27, 2018 Follow @seoinc — April 27, 2018 Over the past year, Google has decided to switch gears from a mobile-first approach to an AI-first strategy. Though this change may seem odd since Google has focused primarily on mobile-first for close to a decade, it’s clear the adjustment means the company … Continue reading From Mobile First to AI First – What This Means for You →

How Mobile Marketing Can Help Small Businesses [Infographic]

Mobile Marketing

Jaime Nacach — April 25, 2018 Follow @bloominari — April 25, 2018 Today, people spend more time on their mobile more than on their desktop. According to the surveys in the infographic created by Filmora, 48% of millennials watch videos exclusively on their smartphones. From checking an email to visiting any website to check its … Continue reading How Mobile Marketing Can Help Small Businesses [Infographic] →

Brands, please stop ruining the consumer mobile journey with desktop experiences

Branding Lessons

Contributor Brian Solis urges brands to prioritize the mobile experience as consumers seek to complete tasks and purchases on their devices. Brian Solis on April 10, 2018 People check their phones every 15 minutes on average, about 47 times a day, even if they have no alerts or notifications, according to a Deloitte study. … Continue reading Brands, please stop ruining the consumer mobile journey with desktop experiences →

Bing Ads Rolls Out Mobile, Desktop Price Extensions

Bing Advertisement

Bing Ads Rolls Out Mobile, Desktop Price Extensions by Laurie Sullivan @lauriesullivan, April 4, 2018 Bing Ads announced the addition of price extensions on Wednesday for mobile and desktop. The ads appear at the top of the page in search results, and descriptions allow advertisers to add content around the price for products or services. … Continue reading Bing Ads Rolls Out Mobile, Desktop Price Extensions →

What mobile marketers really need to know about deep linking

SEO Link Building

Contributor Shani Rosenfelder explains the benefits of deep linking and expresses surprise that the tactic is so infrequently used. Shani Rosenfelder on April 4, 2018 I am surprised by the number of mobile marketers who don’t use deep linking properly, or even at all. Deep linking is a means for improving the user experience, … Continue reading What mobile marketers really need to know about deep linking →

Desktop Gets The Visitors; Mobile The Minutes

Traffic Generation

Desktop Gets The Visitors; Mobile The Minutes by Jack Loechner , Staff Writer @mp_research, March 29, 2018 According to a new report from comScore, website visits are plateauing in the US, and the battle for visitors is increasingly being fought on smartphones. But despite mobile devices capturing the majority of digital minutes, the US still features … Continue reading Desktop Gets The Visitors; Mobile The Minutes →

Delivering optimized media-rich content for mobile

Mobile Content Marketing

How to deliver visually rich user experiences on mobile without dragging down page performance. We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase was made popular nearly 100 years ago in an article about the power of images … Continue reading Delivering optimized media-rich content for mobile →

Connatix launches Stories for Publishers to bring native Story units to mobile sites

Publishers Guide

Ginny Marvin on March 23, 2018 Everybody’s got a Story these days, it seems. The immersive mobile ad format pioneered by Snapchat and ripped off by Instagram, its parent Facebook and most recently, Google with AMP Stories, is now emerging from the so-called walled gardens. Connatix, a video syndication and monetization platform used by … Continue reading Connatix launches Stories for Publishers to bring native Story units to mobile sites →

Disconnect Between Mobile Searches, Purchases Frustrates Consumers

Mobile Shopping

Disconnect Between Mobile Searches, Purchases Frustrates Consumers by Laurie Sullivan @lauriesullivan, March 23, 2018 Some 48% of consumers participating in a recent survey either agree or strongly agree that searching and buying products directly from a brand’s mobile website is frustrating, and 61% say they are still more likely to search for inspiration than make … Continue reading Disconnect Between Mobile Searches, Purchases Frustrates Consumers →