Al Gomez — March 21, 2018 — March 21, 2018 Mobile is something we could no longer take for granted. Several surveys have revealed how mobile usage has finally outgrown desktop usage. In the digital marketing industry, the shift of consumers from desktop to mobile has been very apparent. A report from Interactive Advertising Bureau … Continue reading Turning Your Mobile Website Into A Lead Generation Machine
Kristen Dunleavy — March 12, 2018 Follow @KristenWritesIt — March 12, 2018 There’s no doubt about it: these days, your messages are most likely going to be opened on a mobile device. The trend has been heading in that direction for quite a while, and it was confirmed in a study conducted by Return Path … Continue reading 8 Tips for Optimizing Your Mobile Emails
Getting a user to install and launch your mobile app is only half of the battle. Contributor Kristin Cronin explains how you can keep people happy and engaged. Kristin Cronin on March 8, 2018 It’s times like these where I ask myself: How did we get here? With all of the technological advancements in … Continue reading Mobile marketing: How to fulfill the app retention mandate
Krista Basham — March 5, 2018 — March 5, 2018 edar / Pixabay If your small business has not yet optimized the mobile user experience for your site, the time has come. Mobile-friendly sites are no longer an option, but a necessity whose need is continuing to grow. Currently, mobile usage accounts for 71% of … Continue reading 5 Tips to Optimizing Your Small Business Mobile Site
Michael Misasi — March 5, 2018 — March 5, 2018 If your business sells anything online, you’re probably familiar with eWallets (aka mobile wallets) such as Apple Pay, Visa Checkout, and Masterpass. But you might be unsure about whether you should offer them as a payment method. On one hand, some sources suggest that eWallets … Continue reading EWallets: The Mobile Payment Type You May Be Missing Out On
Marketers Trailing IT Professionals In Use Of Analytics, Data For Mobile by Laurie Sullivan @lauriesullivan, February 28, 2018 Marketers are prioritizing mobile experiences in 2018, with many focusing on privacy and data security, personalization, progressive mobile web site experiences, and design and layout. The survey results, released Wednesday, suggest that data and analytics will drive … Continue reading Marketers Trailing IT Professionals In Use Of Analytics, Data For Mobile
E-commerce is now a truly cross-device experience. Greg Sterling on February 21, 2018 For many retailers, mobile traffic equals or exceeds desktop traffic. Now, according to Criteo’s latest commerce report (Q4 2017), mobile sales represent the majority of total e-commerce for retailers with successful shopping apps. Retailers that have both mobile sites and apps … Continue reading Retailers with shopping apps now see majority of e-commerce sales from mobile
Consumers are searching for helpful apps and downloading what best meets their needs. Contributor Brian Solis discusses what you can do to be sure it’s your app they discover and download. Brian Solis on February 5, 2018 Recently, Google reported 80 percent of users churn within three months of downloading an app. Meanwhile, over … Continue reading Four new search trends in mobile app discovery
Mobile Drives Ad Search by Jack Loechner , Staff Writer @mp_research, January 26, 2018 According to Forrester research on search marketing trends, as presented by Mobile Marketer, Mobile phones will drive most of the expansion in paid search ad spending, contributing an estimated 69% of the $19 billion in growth by 2022. U.S. mobile search … Continue reading Mobile Drives Ad Search
Advertisers See Cost For Mobile Clicks Rise Steadily by Laurie Sullivan @lauriesullivan, January 25, 2018 The mobile share of search budget continued to steadily increase 1% per quarter in 2017, reaching 53% in fourth-quarter 2017 — up from 49% in the year-ago quarter for Marin Software clients, according to data released Thursday. The cost per … Continue reading Advertisers See Cost For Mobile Clicks Rise Steadily
