Snapchat’s program aims to win over mobile startups looking to acquire new users, the same type of advertiser that helped newly public Facebook overcome its ad problems. Tim Peterson on October 4, 2017 A newly public company with mounting concerns over the viability of its advertising business, Snapchat in 2017 resembles Facebook in 2012. … Continue reading With Snap Accelerate, Snapchat pursues mobile startups that built Facebook’s ad biz
Despite mobile’s momentum, brands are still struggling to tackle it. Columnist Lou Orfanos discusses how you can structure your organization to increase confidence in your mobile strategy and drive mobile growth. Lou Orfanos on October 4, 2017 Nearly every company I’ve spoken with is experiencing some form of a crisis of confidence when it … Continue reading Organizing your company to win in mobile
Adoption of Google-led AMP rising quickly AMP isn’t quite a household acronym yet, but it has big implications for virtually everyone with web access. The Accelerated Mobile Pages (AMP) Project, the brainchild of Google announced just two years ago, is already impacting millions of users’ experience. And it’s growing fast. The downside — arguably a … Continue reading Tracking the Accelerated Mobile Pages (AMP) Project
As the holidays edge closer, columnist Tom Mucklow takes a look at how marketers can improve the mobile and overall customer experience to get higher conversions this season. Tom Mucklow on September 26, 2017 It may still feel like summer, but it’s never too early for consumers to start thinking about what that special … Continue reading Retailers, get ready: It’s the most mobile time of year
Ana Gotter — September 18, 2017 — September 18, 2017 The last time you made a video for social media, did you keep mobile users in mind? For the majority of businesses, the answer to this question would be “no.” Social media is already mobile-optimized after all—why should your social video not automatically be optimized … Continue reading Creative Considerations for Videos in the Mobile Feed
Linking Out: LinkedIn Creates Audience Network, Serves Mobile Ads Outside LinkedIn by Laurie Sullivan @lauriesullivan, September 6, 2017 In a first, LinkedIn will now give advertisers a way to serve their native mobile ads — Sponsored Content — on other publisher networks, extending its flagship ad unit to tens of thousands of websites and apps. … Continue reading Linking Out: LinkedIn Creates Audience Network, Serves Mobile Ads Outside LinkedIn
Mattia Stevanato — September 8, 2017 — September 8, 2017 With Facebook now supporting over 2 billion monthly users and Instagram quickly becoming a social network force to reckon with, marketers must be more creative than ever to attract attention. And, not only that—we have to constantly make sure our messages are clear, and that … Continue reading Tips for Creative Mobile Ads on Facebook and Instagram
You can’t simply make your site responsive and truly call it mobile-ready, argues contributor Jim Yu. To really adjust to the dramatic rise of mobile search, you need to understand how people are using these devices for finding things. Jim Yu on September 7, 2017 Late in 2015, Google confirmed what many of us … Continue reading Mobile & desktop SEO: Different results, different content strategies
BuyAutoParts Thinks Like Consumers To Drive Mobile Conversion Rates by Laurie Sullivan , Staff Writer @lauriesullivan, (August 17, 2017) Think like the customer and understand their needs. It may sound simple, says Jim Brannen, VP of ecommerce at BuyAutoParts, but it works. Tailor the content and advertisements across search and title the search. Descriptions become … Continue reading BuyAutoParts Thinks Like Consumers To Drive Mobile Conversion Rates
Aashish Sharma — August 14, 2017 Follow @ineedseo — August 14, 2017 JESHOOTS / Pixabay Native, hybrid or responsive: what format to choose to make your mobile users live a successful experience. We take stock! At some point, when designing your mobile application, you will have to decide on how you will develop the application. … Continue reading Web Design: Native, Hybrid or Responsive, What Format Is Made For Your Mobile Application
