Contributor Shani Rosenfelder takes a look at how mobile attribution is evolving and the trends and best practices that will shape it going forward. Shani Rosenfelder on August 7, 2017 There is a prevailing misconception among mobile marketers that measuring the ROI of their activities is highly challenging. A Forrester survey revealed that 67 … Continue reading What’s next (and now) for mobile attribution
Stefan Bhagwandin — August 3, 2017 Follow @leanplum — August 3, 2017 Hope you all had a chance to check out our latest webinar, Ideas Worth Pinning. We spoke to John Egan, Growth Engineering Manager at Pinterest, about how the company drives growth on mobile. If you missed the event, don’t worry: you can still … Continue reading The Mobile Growth Strategies Behind Pinterest
Graham Jones — July 28, 2017 Follow @grahamjones — July 28, 2017 FirmBee / Pixabay One in every four visitors to an online mobile shop arrives there as a result of clicking on a Google advert. Yet, a whopping 83% of those people who have clicked on the advert disappear from the resulting page, mostly … Continue reading Online Advertisers Are Failing to Make the Most of Mobile
Columnist Aaron Strout outlines five easy ways businesses can take advantage of existing technology/functionality to improve the customer experience on mobile. Aaron Strout on July 27, This past weekend, I bought a Nest thermostat — you know, one of those smart thermostats that looks like a round iPhone and supposedly saves thousands of dollars … Continue reading 5 ways companies can improve their mobile user experience
Navah Hopkins — July 14, 2017 — July 14, 2017 Just in case you (STILL) need convincing that having a mobile strategy isn’t optional, here are a few stats on mobile adoption to consider: Men and women aged 18-29 have a 92% adoption rate Men and women over 65 have a 42% adoption rate All … Continue reading 13 Power Tips for #Winning Mobile Ad Copy
Contributor Ben Jacobson takes a look at new numbers on mobile conversion rates and shares three tactics you can put into action now to boost your bottom line. Ben Jacobson on July 5, 2017 No one doubts that the future of marketing is mobile. We reached a significant tipping point late last year, when … Continue reading New evidence highlights the conversion lift of mobile optimization
Ted Bauer — June 30, 2017 — June 30, 2017 Here’s a fact you can use to impress business-minded friends at a cocktail party: Machiavelli actually was discussing the idea of “silos” back in 1513. That’s 504 years ago, and — welp! — not much has changed, as silos are still very pervasive in the … Continue reading Digital Marketing Vs. Mobile Marketing Teams: What’s the Difference?
Alan Rita — June 22, 2017 — June 22, 2017 JESHOOTS / Pixabay In the recent years, content marketing has become the focal point of companies that seek to build brand authority, awareness, and growth – and rightfully so. According to the Content Marketing Institute, the most effective marketers allocate 42% of their budget on … Continue reading The Pros and Cons of Mobile Advertising for Small Businesses
Due to tight budgets and time restraints, video is still a hurdle for many small business owners. But columnist Jordan Kasteler explains why video adoption should be a matter of ‘when’ and not ‘if’ for SMBs. Jordan Kasteler on June 22, 2017 Why is video still a thorn in the side of small businesses? … Continue reading It’s time for SMBs to go all in on social and mobile video
As the lines between mobile, social and messaging become more and more blurred, contributor Rob Begg takes a look at how marketers will need to adapt to reach consumers. Rob Begg on June 19, 2017 From a marketer’s point of view, customer engagement is an art form you’re constantly trying to master. There’s no … Continue reading Customer engagement in the age of mobile, social and messaging
