Tag Archives: Mobile

Forecast: U.S. Mobile Ad Spend Will More Than Double By 2021

Forecast: U.S. Mobile Ad Spend Will More Than Double By 2021 by Gavin O’Malley, Staff Writer @mp_gavin, March 8, 2017 This post was previously published in an earlier edition of Moblog. By 2021, U.S. annual mobile ad spending will reach $72 billion, according to a forecast from BIA/Kelsey. That’s up from $33 billion last year, … Continue reading Forecast: U.S. Mobile Ad Spend Will More Than Double By 2021 →

Mobile page speed is important, but not (yet) for SEO

Search Engine Optimization

Columnist Bryson Meunier suggests that mobile page speed, while good for conversions and customer retention, might not be doing much for your mobile search rankings. Bryson Meunier on March 10, 2017 There are plenty of good reasons to make your mobile site fast, and Google just reminded us of them with their new industry … Continue reading Mobile page speed is important, but not (yet) for SEO →

Why mobile marketers need to start measuring ROI right now

Mobile Marketing

Contributor Shani Rosenfelder believes 2017 will be the year that mobile marketers everywhere finally recognize the value of mobile ROI measurement. Shani Rosenfelder on March 3, 2017 Photo by LendingMemo and used here via the Creative Commons license. When apps exploded into our lives almost a decade ago, and mobile marketing was in its … Continue reading Why mobile marketers need to start measuring ROI right now →

Do you know what a mobile crawl of your site looks like?

SEO Education

Columnist Eric Enge discusses the implications of Google’s impending “mobile-first” index, using a case study to illustrate some of the challenges that webmasters and Google alike will face in implementing this change. Eric Enge on March 2, 2017 If you follow the world of Google and search at all, you’ve heard about Google’s … Continue reading Do you know what a mobile crawl of your site looks like? →

The Best A/B Testing Tools For Mobile Apps

A/B Testing Process

By Ian Naylor February 21st, 2017 A/B testing tools have their origin in web design, and the concept behind them is simple. For example, you’ve got a website with a front page designed to get visitors to buy something. Sales aren’t where you’d hoped they were, and so you look at potential changes that might … Continue reading The Best A/B Testing Tools For Mobile Apps →

The Mobile Web Is Quietly Killing Off Retail Apps

Mobile Engagement

The Mobile Web Is Quietly Killing Off Retail Apps by Sean Hargrave, Staff Writer, February 20, 2017 Is the app dead? It has certainly been written off in conference speeches over the year as well as the occasional alarmist headline, but what we’ve all pretty much known all along really does now appear to be … Continue reading The Mobile Web Is Quietly Killing Off Retail Apps →

Apple, Samsung, Google Race For Mobile Payments

Mobile Payments

Apple, Samsung, Google Race For Mobile Payments by Chuck Martin, Staff Writer, February 15, 2017 Mobile payments are growing significantly around the world, but that doesn’t mean there is a clear winning payments provider. Much like making purchases on the Web naturally evolved to making purchases via mobile websites, the behavior of paying for things … Continue reading Apple, Samsung, Google Race For Mobile Payments →

The impact (and lack thereof) of Google’s mobile popup algorithm

Google Tools

Back in August 2016, Google warned that it would be releasing an algorithm to crack down on interstitials on mobile pages. Now that the update has been live for a month, columnist Glenn Gabe shares his findings on the impact. Glenn Gabe on February 13, 2017 It’s not often that Google announces an algorithm … Continue reading The impact (and lack thereof) of Google’s mobile popup algorithm →

BIA/Kelsey: Search Leads In Mobile Ad Formats

Search Engine Marketing

BIA/Kelsey: Search Leads In Mobile Ad Formats by Laurie Sullivan @lauriesullivan, February 10, 2017 BIA/Kelsey expects advertisers to spend nearly 16 billion this year on mobile search advertising, up from 12 billion in 2016. By 2021 that forecast could reach as much as $23 billion in 2021, contributing 32% of revenue to mobile search. Overall, … Continue reading BIA/Kelsey: Search Leads In Mobile Ad Formats →