Mobile To Give Live Streaming, Video Targeting A Boost by Laurie Sullivan, Staff Writer @lauriesullivan, February 9, 2017 Video will have the highest growth rate of any mobile application, representing 78% of all mobile traffic, while live video will represent 5% of total mobile video traffic by 2021, according to Cisco data released this week. … Continue reading Mobile To Give Live Streaming, Video Targeting A Boost
Tag Archives: Mobile
How mobile marketers can prepare for when tragedy strikes
When news happens, there are times when brands must respond, and respond quickly. Contributor Polly Alluf says mobile marketers need to ensure their apps can be modified as quickly as other channels. Polly Alluf on February 6, 2017 chrisdorney / Shutterstock.com Am I glad that 2016 is over. From David Bowie to Carrie Fisher … Continue reading How mobile marketers can prepare for when tragedy strikes
Local search: It’s all about mobile
More and more, people are searching for local options on mobile devices — and columnist Jacob Baadsgaard points out that if your business isn’t showing up for those searches, you’re likely missing out. Jacob Baadsgaard on February 3, 2017 Optimizing for local search is important, but if you aren’t optimizing for mobile, you’re going … Continue reading Local search: It’s all about mobile
SEO in the Mobile First Index
Roee Ganot — January 31, 2017 Follow @RoeeGanot— January 31, 2017 With the exponential rise of mobile users, Google has responded by creating a mobile first index that prioritizes search results for these users, specifically. Instead of showing mobile users results based on signals from desktop sites, Google is reconfiguring results based exclusively on signals … Continue reading SEO in the Mobile First Index
3 Ways to Boost Your Mobile and Content SEO Strategies
Jorge Chediak — January 30, 2017 Follow @TeleTechCorp— January 30, 2017 SEO is a bit like a chameleon, changing its colors as the marketing landscape evolves — or better, as the latest algorithm from Google deems necessary. Things like the URL, meta data, H1, and alt tags are known to affect ranking, with some saying … Continue reading 3 Ways to Boost Your Mobile and Content SEO Strategies
5 Easy A/B Tests All Mobile App Marketers Need To Run
Justina Perro — January 30, 2017 — January 30, 2017 Mobile marketers, you’ve been given a free pass over the past couple of years, but I’m here to tell you that pass has expired. With app marketing in its elementary years, it became acceptable to “push and pray”; i.e. send out mobile messages to users … Continue reading 5 Easy A/B Tests All Mobile App Marketers Need To Run
Mobile Search Quenches Valentine’s Day Impulse Purchases
by Laurie Sullivan, Staff Writer @lauriesullivan, January 27, 2017 Optimizing search campaigns for Valentine’s Day, which arrives in a little more than two weeks, seems pretty straightforward — until you remember that this year, the special day set aside to demonstrate one’s affection for another comes nine days after Super Bowl LI … Continue reading Mobile Search Quenches Valentine’s Day Impulse Purchases
Cracking the Mobile Web Challenge [Infographic]
Yaniv Navot — January 22, 2017 Follow @Yaniv_Navot— January 22, 2017 Already embedded in most aspects of our lives, the mobile phone is fundamentally changing how we shop. The proof is in the holiday pudding. 2016 has been a record breaking year for mobile commerce with Black Friday and Cyber Monday each bringing in over … Continue reading Cracking the Mobile Web Challenge [Infographic]
Mobile First Indexing: The New Direction of Google Search
Kasia Perzyńska — January 23, 2017 — January 23, 2017 The mobile era has already started. A tremendous revolution took place in 2015 along with the loud Mobilegeddon. It was then that Google introduced the mobile-friendly update and actually started to consider mobile an important factor in its search algorithms. Today, we will speak about … Continue reading Mobile First Indexing: The New Direction of Google Search
Survey: Social and mobile are top drivers of new small business digital spending
Nearly 60 percent said they were going to invest more in marketing on social networks in the coming year. Greg Sterling on January 20, 2017 Almost three-fourths of small businesses (70 percent) say they’re going to increase digital marketing investments this year. The primary driver is social media, followed by mobile. This data comes … Continue reading Survey: Social and mobile are top drivers of new small business digital spending
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