How effective is your enterprise mobile app strategy? Contributor Bridget Roman dives into the results from an Adobe survey to uncover tips to keep you a step ahead of the competition. Bridget Roman on January 18, 2017 Every digital marketer loves talking about consumer-facing apps, and why shouldn’t they? They’re fun, flashy, and — … Continue reading 5 tips for gaining a competitive advantage with your enterprise mobile app strategy
Everett Sizemore — January 17, 2017 — January 17, 2017 By the time you read this, everything we’ve learned about mobile SEO could be wrong. This is because the existing paradigm is based on a desktop-first world, and Google is about to catapult us into a mobile-first world with a major update on how they … Continue reading What Ecommerce Marketers Need to Know About Mobile SEO in 2017
Roee Ganot — January 17, 2017 Follow @RoeeGanot— January 17, 2017 Until now, Google has only had one index, and it focused on crawling sites built for desktop computers. Recently, Google has shifted its focus to mobile users, who have already outpaced desktop users around the world. Instead of merely factoring in a site’s mobile … Continue reading What You Need to Know about Google’s Mobile First Index
Eric Seal — January 16, 2017 — January 16, 2017 On January 10th, Google began rolling out its mobile interstitial and pop-up change. Originally announced in August 2016, the change will devalue rankings for mobile sites with intrusive interstitials and pop-ups. What is an intrusive interstitial? “Intrusive” interstitials or pop-ups block the main content of … Continue reading Google’s Mobile Interstitial and Pop-up “Penalty” Now Rolling Out
Ross Hamer — January 9, 2017 — January 9, 2017 I’m sure you’ve noticed the new breed of restaurants opening up over the last few years. Plain tiles, naked lightbulbs and, most noticeably, only one thing on the menu. It really takes the stress out of ordering, right? No last second panic re-orders. It’s ‘I’ll … Continue reading Machine Learning: Making Choice Simple On Mobile
Now that we’ve said goodbye to 2016, it’s time to get your mobile strategy in place for the new year. Contributor Gilad Bechar outlines seven mobile building blocks you can’t afford to ignore. Gilad Bechar on January 6, 2017 Now that 2017 is here, it’s time to start planning your mobile strategy for the … Continue reading 7 key components to a winning mobile marketing budget in 2017
Lindsay Christensen — January 4, 2017 — January 4, 2017 This is the seventh part of our eight-part series on mastering PPC. We are living in a “mobile-first” world right now, which means every aspect of your digital marketing needs to be configured for mobile devices – including your PPC campaigns. You have to have … Continue reading Mastering PPC: Why You Need a Mobile Strategy
George Beall — December 31, 2016 Follow @GeorgePBeall— December 31, 2016 Google’s most recent changes rank mobile friendly sites above those that are not mobile friendly, when the user is searching on their smartphone. This makes sense from a logical perspective, but may be very disrupting from a marketing one. If your website hasn’t already … Continue reading 3 Ways Google’s Mobile First Ranking Affects SEO
Using martech’s capabilities to deliver personalized content is great, but contributor Josh Todd challenges marketers to reap the rewards of true one-to-one messaging. Josh Todd on December 29, 2016 at 1:35 pm Throughout my column this year, a few topics have come up again and again. Most notably, I’ve discussed the Mobile Engagement Crisis — … Continue reading Individualization: Mobile marketing’s next step
Ashley Sefferman — December 27, 2016 — December 27, 2016 There’s a ton of variation in the role of a product manager across companies, or even across orgs within the same company. Some mobile PMs are focused on strategy, whereas others are focused on specific industry verticals, like eCommerce. The one skill that unifies all … Continue reading 10 Ways to Boost Your Mobile PM Technical Skills
