Dave Colgate September 24, 2021 All the essentials of mobile SEO covered in one step-by-step guide, from mobile-friendly code and navigation to Core Web Vitals and mobile-friendly testing. If you want to appear in mobile searches, make sure you tick them all off. According to data from Statcounter, mobile accounts for 56.94% of all traffic … Continue reading Mobile SEO checklist: 19 Steps For Optimizing Mobile Pages
Susan Gilbert September 14, 2021 Today I have some resources to help you improve your video marketing strategy on mobile with simple to use editing apps. Creating catchy videos for your brand marketing can help attract a larger audience on places like Instagram and YouTube. Businesses can take advantage of professional editing tools to encourage … Continue reading Use These 4 Video Editing Tools to Make Your Mobile Marketing Stand Out
Ashley Sefferman July 23, 2021 The days of measuring an app’s success by downloads and ratings are long behind us. Instead, here are five meaningful mobile marketing metrics that every marketer should know like the back of their hand. 1. Average Revenue Per User (ARPU) Average Revenue Per User is the amount of revenue each … Continue reading The 5 Mobile Marketing Metrics That Matter Most
Mobile App Video Fraud Rises 50%, CTV Notches To Top, DoubleVerify Finds by Laurie Sullivan @lauriesullivan, July 8, 2021 As the advertising landscape continues to rock brands, a report released today by DoubleVerify outlines the shifts — from growth in connected TV (CTV) and quality on programmatic buys to measures that improve performance and privacy. … Continue reading Mobile App Video Fraud Rises 50%, CTV Notches To Top, DoubleVerify Finds
Syed Balkhi June 7, 2021 Here’s a quick question; on average, how much time do you spend on your smartphone? Believe it or not, research shows that the average person spends 3 hours and 40 minutes on their device every day. Couple this with the fact that there are close to 4 billion mobile users, … Continue reading 4 Reasons You Should Refine Your Mobile Marketing Strategy
Devansh Khetrapal May 20, 2021 Compare us today from a decade ago in 2010, and you’ll notice how dependent we’ve all become on our smartphones. If you’re a millennial, you’ve come a long way from using dial-up internet on a computer to streaming live videos on your smartphones via wireless internet. According to Statista, 4.28 … Continue reading Mobile Marketing: Why You Need To Invest In It Today!
Madeleine Wilson May 9, 2021 Surveys notoriously have low response rates, especially when using a legacy channel such as email. However, in-app surveys present an entirely unique opportunity to engage with customers and gather feedback in real time. One of the most common surveys brands deploy is the NPS survey. We know NPS can be … Continue reading Beyond NPS: Impactful Mobile Survey Questions and Use Cases
Nura Eston March 24, 2021 Every year, more Canadians are turning away from computers and accessing the internet using mobile devices. From just 17% in 2015, by 2020, nearly 41% of people used their smartphones to get online. In January 2020 alone, Canadians made more than 36 million mobile connections. That’s a number equal to … Continue reading Mobile Marketing Strategies Deliver Ecommerce Results
Graham Mazie March 17, 2021 It’s no secret that optimizing your site or web application for phones has become every bit as important (if not more) as optimizing for desktops. Studies since 2017 have shown that nearly half of all visitors on the web come from mobile, and those numbers appear to be on an … Continue reading 5 Ways to Optimize Your Website’s Mobile Performance
Nura Eston March 10, 2021 Did you know that fewer Canadians are using cash for payments than ever before? It’s a fact: the number of cash transactions dropped 38% between 2014 and 2019. But with fewer coins and bills in Canadians’ wallets, what’s replacing them? For many of us, nothing! While the popularity of contactless … Continue reading Stats Prove the Advantages of Accepting Mobile Payments
