By The Conversation December 01, 2023 In late November, the board of OpenAI, creator of the popular ChatGPT and DALL-E artificial intelligence tools, fired Sam Altman, its chief executive officer. Chaos ensued as investors and employees rebelled. By the time the mayhem had subsided five days later, Altman had returned triumphantly to the OpenAI fold amid staff … Continue reading A management expert explains how OpenAI’s nonprofit-corporate hybrid model works
By Clint Rainey November 16, 2023 Is the beloved American fast-food-franchise model facing a reckoning? In the past year, and more frequently in recent months, franchisees that were once big moneymakers for such brands as Burger King, McDonald’s, Popeyes, and Hardee’s have started to file for bankruptcy. On Tuesday, a major Wendy’s franchisee—Florida-based Starboard … Continue reading Wendy’s, Burger King franchise empires are going bankrupt. Is the fast-food model broken?
Spotify looks set to overhaul its royalty model next year It could implement minimum play thresholds and penalize distributors for streaming fraud. Mariella Moon Thu, Oct 26, 2023 NurPhoto via Getty Images Spotify’s royalty model will get a massive revamp next year to give “working artists” a bigger cut, according to Music Business Worldwide. … Continue reading Spotify looks set to overhaul its royalty model next year
This Is What An Advanced Attribution Model Looks Like by Laurie Sullivan , Staff Writer @lauriesullivan, September 21, 2023 Advanced attribution frameworks become more important as the advertising industry moves into channels that do not have the ability to click on media — at least for now — such as connected television (CTV) and generative artificial … Continue reading This Is What An Advanced Attribution Model Looks Like
Konnecto Created AI Model To Manage KPI Uplift by Laurie Sullivan @lauriesullivan, August 25, 2023 Konnecto, a prescriptive marketing platform, will tap its pool of more than 10 million U.S. users to provide access to first-party data compliant with data legislation in the United States, such as the California Consumer Protection Act (CCPA). It also … Continue reading Konnecto Created AI Model To Manage KPI Uplift
Alibaba Targets Creativity With Generative AI Image Model Tongyi Wanxiang by Laurie Sullivan @lauriesullivan, July 7, 2023 Chinese technology company Alibaba on Friday launched Tongyi Wanxiang, an artificial intelligence tool that can generate images from prompts, following U.S. companies like Microsoft into the fray. Microsoft in March announced that Bing AI could generate images based on … Continue reading Alibaba Targets Creativity With Generative AI Image Model Tongyi Wanxiang
What Agency Model Do You Need? by Dan Eisenberg , May 24, 2023 The following was previously published in an earlier edition of Marketing Insider. As marketing gets more challenging and talent churn accelerates, agency selection takes on more urgency. The conventional approach — picking agencies for the moment in reaction to leadership or market … Continue reading What Agency Model Do You Need?
Capability models provide a way to document common experiences and pain points and create a framework for determining what actions to take. Constantine von Hoffman on May 10, 2023 A digital asset management (DAM) system can boost efficiency, break down silos and improve messaging. However, it is not a one-and-done proposition. You must regularly assess … Continue reading Use this model to improve your digital asset management system
AI-Supported Tool Uses OpenAI’s GPT Model To Generate Sales, Marketing Email Copy by Ray Schultz , March 3, 2023 Newsworthy.ai is partnering with SalesNexus to offer an AI-supported tool for creating sales and marketing copy for emails. The new product, Emailcomposer.ai, uses OpenAI’s Generative Pre-trained Transformer (GPT) model to quickly generate marketing copy, Newsworthy.ai says. … Continue reading AI-Supported Tool Uses OpenAI’s GPT Model To Generate Sales, Marketing Email Copy
Meta Introduces LLaMA, Large Language Model That Runs On Less Power by Laurie Sullivan @lauriesullivan, February 24, 2023 Meta will release a new large language model (LLM) it calls LLaMA, which is designed to help researchers advance their work in artificial intelligence, the company’s CEO Mark Zuckerberg announced in a Facebook post on Friday. LLMs are what … Continue reading Meta Introduces LLaMA, Large Language Model That Runs On Less Power
