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Nicole Blanckenberg — November 22, 2019 Follow @https://twitter.com/NicoleBlancken So, here’s the thing: your eCommerce attribution modeling strategy is probably costing you sales. Why? There is a significant chance that you are reading your Google Analytics and Tag Manager data wrong, which can result in incorrect assumptions and counter-strategies that ultimately hurt your eCommerce business in … Continue reading eCommerce Attribution Modeling Made Easy
Garry Grant — January 20, 2019 Follow @seoinc — January 20, 2019 What is Topic Modeling? Topic modeling itself is a complex system that ranks content based not just on the keywords, but also on the context. We are long past the days when all you had to do was stuff some keywords in the … Continue reading What is Topic Modeling? How Do You Use Topic Modeling for SEO
Darleen DeRosa — October 17, 2017 Follow @onpoint_llc — October 17, 2017 geralt / Pixabay Talented and skilled leaders are the lifeblood of any organization. But according to Brandon Hall Group’s leadership development report, “Only 25% of organizations reported they have a ready and willing successor for at least one critical leadership position.” To establish … Continue reading Using Competency Modeling to Enhance Leadership Development
The question of which attribution model to use in paid advertising is a tough one to answer, and columnist Andreas Reiffen explains why. Andreas Reiffen on October 5, 2017 Recently, I was asked to comment on my favorite attribution model for paid advertising. Off the top of my head, I didn’t really have one … Continue reading The big problem with PPC attribution modeling no one is talking about
Columnist Jordan Elkind explains how a mainstay of the ad tech industry is opening up new possibilities for online and offline targeting. Jordan Elkind on August 31, 2017 Lookalike modeling isn’t new. It’s been a mainstay of the ad tech industry for years, used to help advertisers expand digital audiences while maintaining relevancy of … Continue reading Lookalike modeling breathing new life into old channels
Facebook Debuts Marketing Mix Modeling Portal by Gavin O’Malley, Staff Writer @mp_gavin, January 31, 2017 As part of a broader effort to help brands track campaign performance across channels, Facebook is rolling out a marketing mix modeling (MMM) portal where measurement partners can gather information directly from Facebook, Instagram and Audience Network on their clients’ behalf. … Continue reading Facebook Debuts Marketing Mix Modeling Portal
How do you choose the right attribution modeling vendor? Columnist Alison Lohse offers six questions to help you attain transparency and navigate the tricky waters of attribution. Alison Lohse on December 22, 2016 Full disclosure: I am not a data scientist, yet below I’ll talk about modeling for marketing measurement. Disclosures are tricky. Facebook … Continue reading 6 questions to help you evaluate an attribution modeling vendor
by Alden Morse July 3, 2016July 3, 2016 In manufacturing and distribution, supply chain logistics drives success, and demand modeling can be a vehicle for growth. In the past, supply chain design was undervalued, and system logistics were rarely revisited. Today, it is a critical function of business, with an emphasis on lean management and … Continue reading Demand Modeling: Tips for Manufacturers & Distributors
by Rick Lepsinger June 20, 2016 Follow @onpoint_llcJune 20, 2016 Albert Einstein once said, “If you judge a fish by its ability to climb a tree, it will live its whole life believing it is stupid.” Hiring, promoting and evaluating people based on their natural strengths, expertise and ability to perform the job for which … Continue reading Why Competency Modeling Matters In Leadership Development
How do you determine your SEO program’s real performance, discounting the effects of seasonality, paid search spending or any other external factors? Columnist Chris Liversidge lays out a step-by-step process for reaching a reliable ROI calculation. Chris Liversidge on June 2, 2016 It’s an old trope of the Search Engine Optimization industry that … Continue reading True performance baselines & ROI for SEO without attribution modeling
