Tag Archives: Models

SEO Cost: Top 4 Pricing Models for SEO Services

Jamichael Mitchell — January 3, 2020 Follow @MikeMitchEra The nature of SEO means you have to be prepared for a bit of randomness and unpredictability. Search engine marketing is a complicated arena and it’s full of new strategies every day. SEO companies and contractors spend a lot of time keeping up with the changing face … Continue reading SEO Cost: Top 4 Pricing Models for SEO Services →

12 Business Models Explained—Using Coffee Metaphors [Infographic]

Business Tools

Dave Sutton — June 11, 2019 — June 11, 2019 Marketers really learn a target market inside and out by developing personas and customer journey stages, which help to further explicate who the audience really is. A lot of critical questions get their answer by doing this preliminary work: Where does the customer get information? … Continue reading 12 Business Models Explained—Using Coffee Metaphors [Infographic] →

Google Attribution Models Explained (Part 1)

Marketing Attribution

George Karapalidis — May 16, 2019 — May 16, 2019 377053 / Pixabay Knowing how different marketing channels work together to drive conversions and sales is key for marketers, and the various Google attribution models available can be useful tools for examining your data from one angle or another. But that array of options often … Continue reading Google Attribution Models Explained (Part 1) →

Here’s What’s Wrong With Maturity Models

Business Development

Christiaan Verwijs — May 3, 2019 — May 3, 2019 I always assume that the people I work with are professionals – and not children. This is why I don’t like maturity models in whatever shape or form. And we’ve got a lot of those in our industry. We have maturity models about development practices, … Continue reading Here’s What’s Wrong With Maturity Models →

Look Before You Leap into Subscription Models

SaaS Marketing

Tobin Lehman — February 25, 2019 Follow @gonewnorth — February 25, 2019 There’s a lot of excitement in the technology space about taking what would’ve been a traditional product or project-based engagement and turning it into a subscription. Everyone falls in love with recurring revenue and the seeming ease of the sales process -and those … Continue reading Look Before You Leap into Subscription Models →

How to Know When It’s Time to Switch Business Models

Business Development

Choncé Maddox — February 13, 2019 — February 13, 2019 geralt / Pixabay How did you develop your current business model? Have you ever thought about changing it? This is a question more and more entrepreneurs should be asking themselves. Entrepreneurship is a journey and it’s constantly changing as you evolve and shift your focus. … Continue reading How to Know When It’s Time to Switch Business Models →

A Complete Guide to Understanding Different Kinds of Engagement Models [Infographic]

Employee Engagement

Nasrullah Patel — January 8, 2019 Follow @Peerbits — January 8, 2019 Choosing a right engagement model is a very critical decision for the whole mobile app development process as it directly impacts its execution. Choosing an engagement model is like setting up the foundation on which the whole project stands. The type of engagement … Continue reading A Complete Guide to Understanding Different Kinds of Engagement Models [Infographic] →

New Funding Models are Essential for the Startup Ecosystem

Fund Raising Trends

Ruth Hoffmann — December 6, 2018 — December 6, 2018 QuinceMedia / Pixabay Startup success is not only driven by the availability of capital but also depends largely on the quality of support they receive from backers. Fintech visionaries, such as Paul Graham—Co-founder of Y Combinator for alternatives to conventional funding models (banks)—– and Oleg … Continue reading New Funding Models are Essential for the Startup Ecosystem →

How to Use Attribution Models to Decipher the Right Mix

Marketing Attribution

Laura Patterson — November 22, 2018 Follow @LauraVEM — November 22, 2018 StartupStockPhotos / Pixabay How do you assign value to your channels and touch points? There are a variety of attribution model methods. For example, do you attribute more weight to the first touch (such as clicking on a digital ad) than the webinar … Continue reading How to Use Attribution Models to Decipher the Right Mix →

How Digital Transformation Will Change Consulting Business Models

Digital Transformation

Jeff Mutimer — September 26, 2017 — September 26, 2017 fancycrave1 / Pixabay Four years ago, the Harvard Business Review published an article that predicted the disruption of the consulting industry as a result of the evolving digital economy. Over the past few years, we’ve seen that disruption start to develop. Consultants are adding digital … Continue reading How Digital Transformation Will Change Consulting Business Models →