Tag Archives: Modern

How agile is transforming modern marketing

Learn why agile is becoming the new foundation for marketing going forward. Corey Patterson on December 13, 2021 Kim Davis, editorial director of MarTech, discussed updates to the Agile Marketing Manifesto with industry leaders at our MarTech conference. Many of these changes stemmed from developments at a recent virtual gathering of over 80 agile marketers … Continue reading How agile is transforming modern marketing

Recruitment Best Practices: Recruiting in the Modern Age

Stacy Lee November 19, 2021 Raise your hand if you thought the post-pandemic labor market would lean so heavily towards job seekers. Clearly, it does. Turnover rates are at an all-time high and recruiters are confronted with the fact that there are simply more jobs available than there are candidates. But when it comes to … Continue reading Recruitment Best Practices: Recruiting in the Modern Age

Why identity resolution is foundational in modern marketing

Identity resolution is a critical component of any marketing campaign. Corey Patterson on October 14, 2021 The advent of privacy regulations like GDPR and CCPA has changed the way digital marketers operate. The postponed, but still imminent, deprecation of third-party cookies by Chrome, the concentration of big tech players, and the inadequacy of data from … Continue reading Why identity resolution is foundational in modern marketing

Preventing Employee Burnout in the Modern Workplace

Matt Shealy August 24, 2021 61% of employees admit to feeling burnout at work, and 31% of employees are facing extreme stress levels caused by the workplace, according to a report released by Forbes. Employees who experience burnout at their jobs will become less productive, unhappy, and suffer from health complications. Small businesses must identify … Continue reading Preventing Employee Burnout in the Modern Workplace

4 Modern Workspace Design Trends to Guide Near-Future Office Spaces

Richard Shaffer June 15, 2021 On the heels of a pandemic-changed world, companies everywhere are rethinking their modern office designs. In Archinect’s survey of the architecture community, nearly 60% of respondents said they expect architectural and design changes in offices. Part of that shift comes from safety concerns and insights due to the coronavirus pandemic. … Continue reading 4 Modern Workspace Design Trends to Guide Near-Future Office Spaces

Is Employee Monitoring Software A Necessity In A Modern Workplace?

Is Employee Monitoring Software A Necessity In A Modern Workplace? Employee management software is a catch-all word for various automated tools that can help company managers and HR practitioners improve their employee supervision capability. You can customize the tech options to specific workforce settings to allow employers greater leverage over how their workers spend their … Continue reading Is Employee Monitoring Software A Necessity In A Modern Workplace?

Modern Marketing Strategies to Grow Your Small Business

Angela Hausman, PhD May 9, 2021 Image courtesy of Open View Partners You face competing demands as you work to manage and oversee all the operations necessary to run a successful small business. So finding the optimal strategies for each functional area that encourage growth and profitability each year is a major challenge if you … Continue reading Modern Marketing Strategies to Grow Your Small Business