By scaling supplier engagement with compelling content and powerful martech, marketers can help reduce carbon emissions in the supply chain. Spence Darrington on November 3, 2022 Dear Procurement, Sustainability and Marketing: You’ve passed each other in the hall (virtual or otherwise) from time to time, giving a head nod and mumbling a casual “hey.” But … Continue reading The role of modern marketing in carbon reduction
Tag Archives: Modern
Customer experience for the modern marketer
Get an actionable understanding of customer experience as well as how it differs from digital experience. Alicia Arnold on July 12, 2022 As technology continues to evolve, the question of how to craft a meaningful customer experience (CX) remains constant. Successful brands have customer experience almost down to a science, but what’s the actual formula? … Continue reading Customer experience for the modern marketer
Orchestrators: the second key persona for modern marketing operations leaders
Marketing operations leaders are Modern Orchestrators, Psychologists, and Scientists (MOps) Milton Hwang on July 7, 2022 This 4-part series presents a framework that helps rationalize the roles and responsibilities modern marketing operations leaders are taking on. This installment summarizes the framework briefly, and dives into how MOps leaders are now “orchestrators.” In case you missed … Continue reading Orchestrators: the second key persona for modern marketing operations leaders
7 Modern Ways To Finance A Venture While in Retirement
7 Modern Ways To Finance A Venture While in Retirement Due / 16 Jun 2022 For many Americans, retirement isn’t about white sand beaches, or sipping Pina Coladas in the sunshine. For a lot of older people, retirement isn’t about simply relaxing, but really challenging themselves — to push their boundaries. To trying new … Continue reading 7 Modern Ways To Finance A Venture While in Retirement
How Does Data Power Modern Video Games?
Ralph Ronzio January 27, 2022 With an estimated 3.24 billion gamers around the world and a market expected to reach $ 545.98 billion by 2028, gaming data is a valuable resource that can help game development companies optimize and improve business performance. It’s also notable that, in recent years, online video games have overtaken traditional … Continue reading How Does Data Power Modern Video Games?
How agile is transforming modern marketing
Learn why agile is becoming the new foundation for marketing going forward. Corey Patterson on December 13, 2021 Kim Davis, editorial director of MarTech, discussed updates to the Agile Marketing Manifesto with industry leaders at our MarTech conference. Many of these changes stemmed from developments at a recent virtual gathering of over 80 agile marketers … Continue reading How agile is transforming modern marketing
Recruitment Best Practices: Recruiting in the Modern Age
Stacy Lee November 19, 2021 Raise your hand if you thought the post-pandemic labor market would lean so heavily towards job seekers. Clearly, it does. Turnover rates are at an all-time high and recruiters are confronted with the fact that there are simply more jobs available than there are candidates. But when it comes to … Continue reading Recruitment Best Practices: Recruiting in the Modern Age
The Golden Opportunity For Modern Thought Leadership
Arik Hanson November 1, 2021 Thought leadership is one of those things many brands and leaders want–but very few do well. It’s always been that way. Clients come to agencies all the time with the goal of “thought leadership.” Translation: We want our execs to show up in the media more often. We want our … Continue reading The Golden Opportunity For Modern Thought Leadership
Why identity resolution is foundational in modern marketing
Identity resolution is a critical component of any marketing campaign. Corey Patterson on October 14, 2021 The advent of privacy regulations like GDPR and CCPA has changed the way digital marketers operate. The postponed, but still imminent, deprecation of third-party cookies by Chrome, the concentration of big tech players, and the inadequacy of data from … Continue reading Why identity resolution is foundational in modern marketing
Preventing Employee Burnout in the Modern Workplace
Matt Shealy August 24, 2021 61% of employees admit to feeling burnout at work, and 31% of employees are facing extreme stress levels caused by the workplace, according to a report released by Forbes. Employees who experience burnout at their jobs will become less productive, unhappy, and suffer from health complications. Small businesses must identify … Continue reading Preventing Employee Burnout in the Modern Workplace
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