Tag Archives: Modular

How to produce modular content to drive personalization at scale

Here’s how modular content can streamline your marketing efforts and optimize your content pipeline across multiple channels. Nicole Greene on July 10, 2024     This article was co-authored by Rene Cizio. The proliferation of marketing channels and evolving consumer behaviors have created new challenges for content creation and delivery. To meet these demands, organizations … Continue reading How to produce modular content to drive personalization at scale

6 strategies for using a DAM to manage modular content

The increased demand for high-quality content has marketers adopting a modular strategy. This means centralizing content files in a digital asset management (DAM) tool, able to be deployed in different combinations, depending on the channel or customer. “The whole idea of modular content is to create content in blocks or sets which you can then … Continue reading 6 strategies for using a DAM to manage modular content