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Tag Archives: Moments

Meet 15 companies that are turning ads and marketing into cultural moments

March 18, 2025 Meet 15 companies that are turning ads and marketing into cultural moments BY Jeff Beer It’s easy to say that the name of the advertising game has always been attention. But the level of skill, belief, strategic rigor, creative confidence, and sheer will required to win this game has never been higher or … Continue reading Meet 15 companies that are turning ads and marketing into cultural moments

Salesforce: Shoppers are saving their big moments for later in 2024

Consumers are waiting for discounts in Q4 and new customers are more expensive to acquire (thanks in part to the election). Kim Davis on May 29, 2024     Audience at Salesforce Connections, Chicago. The latest Salesforce Shopping Index data suggests that shoppers are holding onto their purse strings until later in the year — … Continue reading Salesforce: Shoppers are saving their big moments for later in 2024

New YouTube ad package helps brands capture cultural, sports moments

The AI-powered campaign type lets brands serve ads alongside ‘the most relevant and engaging’ video content on YouTube. Danny Goodwin on October 16, 2023 YouTube today introduced Spotlight Moments – a new advertising package that will serve your brand’s videos next to “the most relevant and engaging content associated with the moment.” How it works. Using, … Continue reading New YouTube ad package helps brands capture cultural, sports moments

In Downbeat Moments, Clever Campaigns Are Irresistible

In Downbeat Moments, Clever Campaigns Are Irresistible by Sarah Mahoney  @mahoney_sarah, January 3, 2023 Last year wasn’t the cheeriest, and at times, it felt like 300% of my stories for Marketing Daily started with phrases like “With declining sales” or “market turmoil.” Imagine my delight, then, when my Top 10 most-read stories for the year … Continue reading In Downbeat Moments, Clever Campaigns Are Irresistible

Using personalization to create marketing moments

Data and creativity are key to delivering meaningful personalized marketing experiences. Chris Wood on October 21, 2021 “Marketing is no longer about grabbing attention, but rather it’s about creating real connections, building that emotional resonance and spurring action throughout the customer journey,” said Nina Butler, Director of Event Experience for B2B gifting platform Alyce, at … Continue reading Using personalization to create marketing moments

Taking in the moments: How holiday shopping can help retailers reshape their personalization strategies  

With the holiday shopping frenzy fast approaching, contributor Rohit Gupta discusses why brands need to hone their personalization efforts and focus on the moments that shape a consumer’s shopping experience. Rohit Gupta on November 8, 2017   The holiday shopping season has long been synonymous with chaos, crowds and mass appeal. In fact, some might … Continue reading Taking in the moments: How holiday shopping can help retailers reshape their personalization strategies