moms With Moms Still Stressed Out, Marketers Must Tread Lightly by Les Luchter , October 14, 2022 With their stress levels rising post-pandemic, pregnant women and mothers of young children want ads and other content directed at them to showcase real moms (65%), be relatable (63%), be educational and informational (61%), and be uplifting/positive … Continue reading With Moms Still Stressed Out, Marketers Must Tread Lightly
3 Practical Ways To Market To Moms During a Recession by Maria Bailey , Columnist, August 8, 2022 Regardless of the term you use to describe today’s economy, we can all agree that as the household manger, moms are being challenged to stretch their family’s dollar. A trip to the grocery store requires a new … Continue reading 3 Practical Ways To Market To Moms During a Recession
By Jeff Beer April 27, 2022 The relationship between social media and self-esteem among teens has long been a topic of study. And while there’s still some debate on the exact effects it has on various age groups, there is no doubt that there has been significant impact on millions of young people over … Continue reading Dove deepfakes moms to illustrate the impact of toxic influencers on teens
By Clint Rainey February 07, 2022 “The juggle is real.” That wordplay is probably the only part of a new report on how the pandemic has affected working moms that can put a smirk on your face. Entering year three of COVID, the millions of U.S. women who’ve had to balance work and home … Continue reading The pandemic’s crushing toll on working moms
by India White, Columnist, September 9, 2016 As marketers in this content-centered world, our goal is to break through the noise and make meaningful connections with our consumers. Reaching Moms has never been as easy or as challenging as it is today. We have an abundance of channels in which to reach our target audience, … Continue reading Taking An Audience-First Approach To Reach Moms
by Laurie Sullivan @lauriesullivan, June 17, 2016, 3:09 PM While dads seem most receptive to brands across categories such as automotive and technology, fathers with young children also show a stronger-than-average connection with certain brands in areas such as baby care and food and drink, according to data released Thursday. Data on the digital life of … Continue reading Dads And Brands Connect, But Moms Get More Attention From Advertisers
Amie ReardonOctober 3, 2015 Millennial moms are increasingly focused on visual content, especially when it comes to social media. Because of this, Pinterest stands out to this audience as an easy way to find visual inspiration. Millennial moms are 61% more likely to use Pinterest than the average adult because it provides exactly what they … Continue reading 5 More Brands That Rock Pinterest For Moms
Moms don’t want what you think they want, which is why product developers at some of the biggest brands turn to The Mom Complex. By Rebecca Greenfield To hear Katherine Wintsch describe it, the most important people at some of the biggest retail companies know nothing about one of their biggest demographics: moms. “When … Continue reading How The Deepest, Darkest Secrets Of Moms Shape The Products In Aisle 6
