Crimtan’s CTO explains what you can do to improve your marketing’s efficiency while also aiding in the fight against climate change. Constantine von Hoffman on November 7, 2023 I started covering climate change, the increasing temperature of the planet as a result of human activities, in the 1990s. At the time the possible impacts seemed … Continue reading How reducing your carbon footprint can save you money and increase ad impact
Tag Archives: Money
Here’s why people don’t ask for a raise, even when they actually deserve more money
By Shalene Gupta November 06, 2023 start run grow Ask and you shall receive—but what about those of us who dread asking? B2B Reviews, a platform that collects reviews for business-to-business companies, surveyed 1,000 employees in America to understand how they felt about asking for raises. If you’re afraid of asking for a raise, … Continue reading Here’s why people don’t ask for a raise, even when they actually deserve more money
Elon Musk isn’t the only one who lost a ton of money on X this year
By Allan Sloan November 03, 2023 If you’re a fan of financial fiascos, you’ve probably been having a great time reading stories marking the recent one-year anniversary of Elon Musk’s troubled Twitter takeover. By my math, which is based on the value that Fidelity places on the X shares owned by its mutual funds, … Continue reading Elon Musk isn’t the only one who lost a ton of money on X this year
CLV: The metric that means money
Customer lifetime value is a simple concept with profound implications. It is a critical success factor if you’re looking for long-term profitability. Scott Hornstein on October 13, 2023 Marketing departments have near-term and long-term responsibilities to the corporation. Near term is entirely driven by the needs and maturity of marketing operations. Long term, marketing is … Continue reading CLV: The metric that means money
26 Ways to Simplify Your Financial Life – While Saving Astronomical Amounts of Money
26 Ways to Simplify Your Financial Life – While Saving Astronomical Amounts of Money Due / 10 May 2023 Interested in simplifying your financial life? You’re not alone. After all, most people’s finances are too complicated. As a result, other parts of their lives get affected. Procrastination and stress are the results of a messy … Continue reading 26 Ways to Simplify Your Financial Life – While Saving Astronomical Amounts of Money
Robinhood might owe you money after it suffered outages in 2020. Here’s how to check
By Michael Grothaus March 30, 2023 If you used Robinhood’s platform in 2020 and were affected by specific outages that the trading app experienced, you may be eligible for compensation. Robinhood has reached a proposed class action settlement for specific outages and will pay $9.9 million to settle claims surrounding trading losses. Here’s what … Continue reading Robinhood might owe you money after it suffered outages in 2020. Here’s how to check
For Consumers, The High Cost Of Saving Money
For Consumers, The High Cost Of Saving Money by Julie Maines , February 3, 2023 The following was previously published in an earlier edition of Marketing Insider. Inflationary doomsday prophecies abound, and big brands are rightly worried about the dreaded trade-down effect: the tipping point where consumers opt for a competitive store brand to save … Continue reading For Consumers, The High Cost Of Saving Money
Failure to get the most out of data clean rooms is costing marketers money
Less than a third are using clean rooms data for attribution. ROI/ROAS measurement, or media/marketing mix modeling. Constantine von Hoffman on January 25, 2023 Despite the widespread use of data clean rooms (DCR), less than a third of marketers are leveraging DCRs’ full capabilities, according to a new report. Nearly half (47%) of marketers are … Continue reading Failure to get the most out of data clean rooms is costing marketers money
Why advertisers are pouring more money into TikTok, even as the government threatens to shut it down
By Rob Walker January 20, 2023 Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. As popular as it is, TikTok has critics—very serious critics, with very serious concerns. This isn’t just the usual social-media griping (misinformation, dubious trends, etc.). The addictive-video app has already been banned from government … Continue reading Why advertisers are pouring more money into TikTok, even as the government threatens to shut it down
How To Stop Wasting Your Money In Retail Media
How To Stop Wasting Your Money In Retail Media by Kiri Masters , December 29, 2022 The following was previously published in an earlier edition of Marketing Insider. Retail media networks are booming, with Marriott and Ulta recently entering the segment. Increasingly, they’ll be priority advertising venues, for two reasons: They connect directly with … Continue reading How To Stop Wasting Your Money In Retail Media
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