Nicole Blanckenberg — May 9, 2019 Follow @https://twitter.com/NicoleBlancken — May 9, 2019 So many eCommerce Key Performance Indicators (KPIs), so little time! Data is an online business’s best friend, guiding you to more traffic, sales, customer service and marketing opportunities and pointing to key gaps in your strategies. Yet, so many eCommerce entrepreneurs aren’t using … Continue reading 54 Top eCommerce KPIs to Monitor for Max Success
Jeremy Souza — December 24, 2017 — December 24, 2017 So, how’s your holiday email-marketing program faring? The season got off to a roaring start with a record-setting Thanks-into-Giving Week, the six-day spending spree that launched on Thanksgiving Day and closed on Giving Tuesday. By all accounts it was a banner year for email – … Continue reading 3 Email Stress Tests to Monitor in December
How do you measure the success of your SEO campaigns? Columnist John Lincoln shares the key metrics he tracks. John Lincoln on December 1, 2017 As a digital marketer, you can measure the success of your work in several ways. One of those ways is by examining key SEO metrics. Fortunately, there are plenty … Continue reading My 12 most important SEO metrics to monitor
Patrick Whatman — April 10, 2017 Follow @mrwhatman— April 10, 2017 Great marketing requires good data. You can’t know whether you’re making smart decisions and using the right strategies unless you measure your performance. It’s true for most marketing styles, and it’s definitely true for social media. As a marketer, we need to constantly prove … Continue reading The 10 Most Important Social Media Metrics to Monitor
By Jordan Kasteler March 30th, 2017 Whether to monitor for hacking activity, keep an eye on price changes, or get a warning when someone changes something on your site they shouldn’t have, there’s a place for site change monitoring in your tool box. Here are 3 ways to do so: offsite, using Firefox, and using … Continue reading 3 Tools To Monitor Site Changes
Detailed and accurate Knowledge Graph results are sought after by brands, businesses and individuals alike, but few have a way to actively monitor their listings. Columnist Tony Edward shares his method for doing so. Tony Edward on March 6, 2017 Google’s Knowledge Graph is a very prominent part of organic search results. By now, … Continue reading How to monitor Google Knowledge Graph changes and performance
Susan Gilbert — February 6, 2017 Follow @SusanGilbert— February 6, 2017 Gain Insights on Your Social Media Campaigns With No Budget Today I have some great resources to help you monitor your social media reach for free. Finding the right audience and influencers in your niche can take a lot of time and expense, but … Continue reading Monitor Your Social Media Campaigns for Free
Stephanie Heitman — December 29, 2016 Follow @stephheitman— December 29, 2016 This is the first post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. Reputation management is an important component of your web presence. 88% of customers search online for reviews before making a purchase. One question we … Continue reading How Do I Monitor Reviews?
by Karen Repoli March 17, 2016 Follow @karenrepoliMarch 17, 2016 Everything you do or say these days has the potential to end up on the internet. The world we see in movies like Blade Runner or The Matrix doesn’t seem as much like Science Fiction now. However, it is possible to control the way we … Continue reading Online Reputation Management: How to Monitor It and 5 Steps to Deal with Negative Information
by Anna Colibri February 19, 2016 Follow @annacolibriFebruary 19, 2016 With over 1.49 billion users, the fact that your customers are on social media should by now be a no-brainer. Given that reality, this post aims to give you a few pointers about how and why you should use social media to grow your business. … Continue reading How to Monitor & Measure Social Media for Customer Service & More
