Tag Archives: More

Marketers more optimistic even as budgets fall

Marketer optimism is way up from this spring, even though ad spend and marketing budgets are down. Constantine von Hoffman on October 16, 2023 Marketers are feeling much more optimistic this quarter, according to the CMO Survey from Deloitte. Nearly half (49%) reported feeling “more optimistic” about the U.S. economy, up from 30.1% in the … Continue reading Marketers more optimistic even as budgets fall →

Ikea is cutting the price of furniture as customers feel more inflation pain

IKEA

By Emily Price October 13, 2023 That Kallax bookshelf you’ve been eyeing at Ikea is potentially about to get a bit cheaper. The furniture and meatball purveyor was forced to raise its prices during the COVID-19 pandemic as the cost of raw materials rose. Now that supply costs have started to become more accessible, … Continue reading Ikea is cutting the price of furniture as customers feel more inflation pain →

Who lies on resumes more often? High earners and workers with advanced degrees, it turns out

Career Resume

By Jennifer Alsever October 05, 2023 Lying is becoming pretty standard throughout the job interview process—and it’s especially prevalent among more educated candidates, higher earners, and even company hiring managers, according to new surveys. As many as 70% of workers said they have lied on their resumes, with 37% admitting that they lie frequently, … Continue reading Who lies on resumes more often? High earners and workers with advanced degrees, it turns out →

Patreon overhauls its platform with free content and more creator control

Content Optimization

Patreon overhauls its platform with free content and more creator control The company also launched a redesigned app and chat rooms for communities. Will Shanklin Updated Wed, Oct 4, 2023 Patreon Patreon announced a rebranding of its platform through a series of updates on Wednesday. New features give creators more personalization and control while … Continue reading Patreon overhauls its platform with free content and more creator control →

How the rise of AI makes people more important in marketing

Marketing AI

Freepik CMO Carlos Cantu explains why generative AI will never be able to replace the unique talents and skills of people. Constantine von Hoffman on September 27, 2023 Carlos Cantu is CMO of Freepik, a search engine that helps users find high-quality images for their projects. He knows firsthand how the widespread use of generative … Continue reading How the rise of AI makes people more important in marketing →

Why martech must mean more than just technology

Marketing Technology

Martech is really at the intersection of technology, strategy and people, Kim Davis said, kicking off The MarTech Conference. Constantine von Hoffman on September 26, 2023 Martech is a lot more than marketing technology. “It doesn’t really reduce to a collection of platforms and apps and APIs,” MarTech’s editorial director Kim Davis said in his … Continue reading Why martech must mean more than just technology →

CMOs more likely to be responsible for AI, less likely to understand it

Content Management Tools

CMOs they need to get up to speed fast on artificial intelligence and get to work creating an AI integration strategy. Constantine von Hoffman on September 14, 2023 CMOs are more likely to be responsible for AI adoption than other C-suite executives, but less likely to understand it, according to a new survey. CMOs are … Continue reading CMOs more likely to be responsible for AI, less likely to understand it →

Not just growing pains: Gen Z reports suffering more than other generations did at their age

Gen-Z

By Sarah Bregel September 14, 2023 A new study is taking a closer look at the mental health of Gen Z. The emotional struggles of Gen Zers—people born between 1997 and 2012—have been well documented in recent years. Still, questions remain about what makes this group so different from previous generations. According to a … Continue reading Not just growing pains: Gen Z reports suffering more than other generations did at their age →

How to unlock more value from your event content

Event Marketing

Event sessions are a hidden source of original content. Learn how to repurpose them effectively to drive year-round activations. Lisa Shaw on September 8, 2023 My first in-person event was overwhelming. I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates … Continue reading How to unlock more value from your event content →

More than 50% of B2B marketers report bigger budgets

Marketing Budgets

75% of marketers reported an increase in their spending on artificial intelligence. The average AI spend increase was 28%. Constantine von Hoffman on September 5, 2023 A little more than half (53%) of B2B marketing managers say their budgets are up this year compared to 2022, according to a new study. Despite this, the marketers … Continue reading More than 50% of B2B marketers report bigger budgets →