Finding yourself short on bandwidth and still needing to produce content? Learn how to dial up without doubling the work. Ali Schwanke on August 24, 2023 Is your marketing team overwhelmed by the constant demand for fresh, engaging content? Too many businesses face this same issue: the pressure to produce high-quality content consistently and at scale. … Continue reading Doing more with less: How marketers can make content go farther
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How to get more ROI from your ABM tech
Some best practices for B2B marketers on how to use get the most from your ABM technology both directly and indirectly. Chris Wood on August 23, 2023 Developing a solid strategy will help your organization use new ABM technology effectively. In fact, strategy should come first. The technology piece comes at the end of that … Continue reading How to get more ROI from your ABM tech
Fisker reveals more about its Alaska electric pickup
Fisker’s Alaska EV pickup has absurd big gulp and cowboy hat holders Steve Dent @stevetdent Fisker recently unveiled the Alaska electric pickup with a starting price of $45,400, one of the least expensive models out there. Now, the company has revealed more details about it including battery sizes, acceleration, projected range and more. … Continue reading Fisker reveals more about its Alaska electric pickup
70% of SMB marketers willing to pay more for tools with AI or automation
SMBs are a target-rich environment for vendors as only 26% have AI and/or automation technology, according to a new survey. Chris Wood on August 9, 2023 Artificial intelligence remains a big draw with SMB martech buyers: 70% say they’d pay more for a marketing platform that gave them access to AI or automation tools, according … Continue reading 70% of SMB marketers willing to pay more for tools with AI or automation
We still haven’t cracked the code on making generative AI any more efficient
By Chris Stokel-Walker August 02, 2023 The generative AI revolution has a dirty little secret: its cost, both in monetary terms and the impact on the environment, is huge. OpenAI CEO Sam Altman has previously said that GPT-4, the large language model (LLM) underpinning the premium version of ChatGPT, cost $100 million to train. … Continue reading We still haven’t cracked the code on making generative AI any more efficient
Reverb’s summer sale brings deals from Korg, UAD and more
Terrence O’Brie @TerrenceOBrien The 21st century gave rise to the bedroom producer. And in 2020 the music industry finally acknowledged that songs recorded in someone’s bedroom were just as viable as those captured in a studio filled with millions of dollars worth of equipment. This has, of course, led many of those … Continue reading Reverb’s summer sale brings deals from Korg, UAD and more
The Mets, Red Sox, New York Times and more in this week’s martech AI roundup
MLB ads artificial intelligence to its customer experience and other AI fueled marketing technology developments. Constantine von Hoffman on July 20, 2023 The New York Times reports “Google is testing a product that uses artificial intelligence technology to produce news stories, pitching it to news organizations including The New York Times, The Washington Post and … Continue reading The Mets, Red Sox, New York Times and more in this week’s martech AI roundup
Staying in one job is sexy again. Here’s how to make your days more compelling
By Jenn Lim July 21, 2023 Over the last three years, stories about quiet quitting, quiet firing, and the Great Resignation filled our newsfeeds. New data from ADP’s Research Institute tells us, however, that despite almost 10 million jobs being available, people are quitting less and staying in their current roles. Why are people … Continue reading Staying in one job is sexy again. Here’s how to make your days more compelling
Original Equipment Manufacturer (OEM): Meaning, Examples, and More
Original Equipment Manufacturer (OEM): Meaning, Examples, and More Brad Anderson / Jul 16, 2023 Understanding Original Equipment Manufacturers (OEMs) Original Equipment Manufacturer (OEM) refers to a company that produces and supplies components, assemblies, or finished products to other companies, which then use these parts in the assembly or construction of their own products. These … Continue reading Original Equipment Manufacturer (OEM): Meaning, Examples, and More
Top brands are getting more engagement on Threads than on identical posts for Twitter: report
By Michael Grothaus July 14, 2023 Though Threads has existed for barely a week, the new social media platform is by some measures already a resounding success for Meta. Within five days, Threads garnered 100 million users—the fastest-growing user base in history. But Threads also seems to be a win for brands, at least … Continue reading Top brands are getting more engagement on Threads than on identical posts for Twitter: report
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